Jumia partners with over 50 brands to launch Jumia Mall, a new category to sell products from authorized distributors

Jumia customers will from today be able to purchase their favourite products exclusively from authorized distributors. The e-commerce platform has introduced what it is calling Jumia Mall’’, a curated category on Jumia that allows customers to easily identify the official distributors of leading brands on the site.

Jumia has partnered with over 50 brands for the launch of this new category including HMD Global, the home of Nokia phones, BLU phones, Cassons, Ramtons, ASUS, Hisense among others. 

Jumia Mall according to Jumia Kenya CEO Sam Chappatte ‘’..allows customers to shop from the official suppliers if they choose to. And for brands to differentiate their official suppliers from the wider marketplace.’’

 ‘’Through this, we seek to attract new customers into the online shopping category, for the benefit of both our brands & wider marketplace vendors” he said. 

To celebrate the introduction of the new category, Jumia will hold a week-long Jumia Mall Campaign from 16th – 22nd September to sensitize customers to the new service. 

Customers who log onto the Jumia platform (or download the app), will have a choice to buy from Jumia Mall (official brands), Jumia Global (international vendors) or a large number of quality vetted local resellers (the marketplace)

Customers who shop on this section will also be guaranteed 100% authenticity, official warranties from the brands, and a 15 day return policy in case they change their mind

“The new Jumia Mall channel is a great milestone in Jumia’s transformation into a brand-focused platform, guaranteeing top service and quality. We at Nokia are excited to pioneer these changes together with Jumia teams across Africa.”  HMD (Nokia) Senior Business Manager, East Africa, Gopher Ogembo said. 

To find Jumia Mall products, customers should look for the Jumia Mall logo on the Jumia site.

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Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech and African startups. Founder and Editor of TechTrends Media. Nixon is also the East African tech editor for Africa Business Communities. Send tips to

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