One year after TikTok for Business officially launched in Kenya, the platform has revealed that over 200 Kenyan creators have earned more than USD 350,000 (approximately KSh 47 million) through brand collaborations facilitated on TikTok.
The payouts were delivered through partnerships with Aleph Holdings and local creator management platform Wowzi.
Since it entered into the Kenyan market, TikTok for Business has focused heavily on building a structured ecosystem that connects brands directly with creators. Aleph Holdings manages TikTok’s sales and operations locally, while Wowzi plays a central role in identifying, onboarding, and managing creators for brand campaigns.
That collaboration has enabled Kenyan creators to monetize their creativity at scale, earning from campaigns across fintech, e-commerce, retail, and fast-moving consumer goods.
“Talented creators have become one of the strongest drivers of brand growth on TikTok in Kenya,” said Mike Otieno, Co-founder and President of Wowzi. “By connecting brands with the right creative voices, we’ve seen authentic storytelling translate into real commercial results, and real income for creators.”
Creator earnings have been driven by brands increasingly leaning into TikTok’s creator-led formats rather than traditional digital ads.
Microfinance bank Branch MFB emerged as one of the standout advertisers, using TikTok’s performance tools and creator-powered campaigns to scale customer acquisition efficiently. The campaign exceeded initial benchmarks while maintaining competitive costs, reinforcing the value of creators in performance marketing, not just brand awareness.
E-commerce platform Kilimall also leaned heavily into TikTok creators, combining Branded Spark Ads with Smart+ automation. The result: over 152,000 purchases and a sixfold increase in sales, highlighting how creator content can directly drive transactions.
In the consumer goods category, Godrej Aer’s TikTok-first creator collaborations delivered more than 10 million video views, doubled month-on-month sales, and helped the brand secure a sustained 33% market share for three consecutive months.
Kenya’s creator-driven success on TikTok has also gained regional recognition. At the TikTok Ad Awards for the METAP region (Middle East, Turkey, Africa, and Pakistan), the SKYTok community awareness campaign by SKY Girls Kenya won a Bronze award in the Community Core category, a category that specifically celebrates authentic creator and community collaborations.
Speaking on the platform’s milestone in Kenya, Jochen Bischoff, Head of Global Business Solutions, Africa at TikTok, said: “In just one year, we’ve seen Kenyan businesses unlock the true power of creativity and performance on TikTok. From fintech to consumer, e-commerce and telco – many industries are increasingly embracing TikTok’s full-funnel solutions to scale their growth and connect authentically with audiences. These early achievements are only the beginning. We anticipate even more innovation, greater adoption, and stronger commercial impact in the year ahead.”
According to TikTok, the first year of operations in Kenya has shown that creators are no longer peripheral to marketing strategies, they are business-critical partners.
Aleph Holdings echoed the sentiment, pointing to the rapid professionalisation of digital advertising and creator partnerships in the country.
”The results speak for themselves, and we are proud to continue to support Kenyan businesses as they tap into TikTok’s full potential.” Jesudetan Onasanya, Regional Partner Director, Aleph Holdings, Sub-Saharan Africa said.
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