Cynthia Karuri-Kropac Exits Safaricom as Telco Reshapes Its B2B Strategy
After nearly two years of leading Safaricom’s enterprise division, Cynthia Karuri-Kropac makes a quiet exit—leaving behind questions, a legacy, and a new interim leader.
Cynthia Karuri-Kropac has left Safaricom.
After nearly two years leading the enterprise business unit, she’s exited her role as Chief Enterprise Business Officer. There wasn’t a public announcement, no farewell note—just a quiet update on Safaricom’s leadership page, where her name is no longer listed.
What comes next for Karuri-Kropac is still unclear. But her time at Safaricom marked an ambitious chapter. She joined in 2022 after a long career at AT&T in the U.S., where she worked on enterprise mobility, IoT, and digital solutions. She was brought in to drive the telco’s B2B strategy forward—at a time when the company was pushing hard into new revenue streams beyond voice and data.
Now, her departure makes space for someone who knows the Safaricom story inside and out.
Frankline Okata has been appointed acting Chief Enterprise Business Officer. He’s not new to this world—he started at Safaricom back in 2006, working his way up from customer care to enterprise sales, digital product development, and even a two-year stint in Ethiopia helping launch merchant payments.
He’s currently Head of Packaged Solutions, a role focused on building digital tools for small businesses. It’s a portfolio that speaks directly to the heart of Safaricom’s future: creating services that go beyond connectivity to power growth in Kenya’s real economy.
This leadership change comes as Safaricom’s enterprise division becomes more central to its vision. With digital transformation, payments, and cloud services in play, the company is betting big on business clients.
Karuri-Kropac brought global experience and structure to that bet. Now, Okata may bring the local understanding and operational depth to carry it forward.
No drama. No headlines. Just a quiet shift at the top—with big implications underneath.
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