Kenyan-based technology travel company HotelOnline has acquired HotelPlus, a software provider specializing in the hospitality industry whose customers are spread across 22 countries.
HotelPlus was founded by Eric Muliro 13 years ago and has had significant success serving the industry. The total amount of the deal was not disclosed, but HotePlus was offered $1.9 million in shares in HotelOnline, valued at $24 million.
HotelOnline, which was founded in 2014 is a leading e-commerce and digital marketing platform for hotels with operations in 18 markets across Africa. The company has helped more than 1,500 hotels across markets in Africa and the Middle East to increase their revenues.
“We are significantly increasing our client base, while capitalizing on the combined strengths of both companies, creating a force to reckon with in East Africa’s hospitality industry,” said HotelOnline co-founder, Havar Bauck.
The company employs technology to help hotels activate booking platforms and gain prominence on popular global distribution channels like Booking.com. It also takes the responsibility of equipping them to manage operations on their own platforms using cloud-based digital tools.
In Africa, the company reports having over 6,000 clients across 2 countries. Through this merger HotelPlus, the company hopes to expand exponentially across the continent.
“Because the HotelPlus client-base currently uses on-premise software, this creates a unique integration opportunity with our cloud solutions…We are creating a massive win-win situation for the HotelPlus clients, in other words,” said Bauck,
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