Infinix Targets Kenya’s Booming Creator Economy with NOTE 60 Pro #CreatePro Campaign
Smartphone brand Infinix has launched its #CreatePro campaign in Kenya, centred on its latest flagship device, the NOTE 60 Pro, as it looks to capture a growing market of young digital creators in one of Africa’s most digitally active nations.
Kenya’s creative economy has seen explosive growth in recent years, fuelled by a predominantly young population, (over 75% of citizens are under 35), who rely almost entirely on mobile devices for internet access, content creation, and distribution. For an increasing number of young Kenyans, platforms like TikTok and YouTube have evolved from entertainment outlets into legitimate career paths.
The NOTE 60 Pro is Infinix’s answer to what it describes as a growing demand for professional-grade mobile tools at accessible price points. The device ships with Qualcomm’s Snapdragon 7s Gen 4 processor, a first for the Infinix lineup, alongside a 50-megapixel OIS Night Master Camera capable of 4K video recording, and a 144Hz 1.5K Ultra HDR display. The company says the phone can charge from flat to 50% in just 12 minutes.
One of the phone’s more distinctive features is what Infinix calls an Active-Matrix Display on the rear panel, a secondary screen that can display notifications, animations, and mini-games, effectively turning the back of the device into a customisable canvas. The brand is also promoting a self-healing battery technology it claims extends battery longevity over time, promising at least six years of effective use.
To anchor the campaign locally, Infinix has partnered with three prominent Kenyan creatives: musician and youth culture commentator Collo Blue, award-winning stage and screen actor Foi Wambui, and acclaimed photographer Mutua Matheka, who is widely known for his striking urban visual work under the handle @truthslinger.
The brand has also moved into the esports space, sponsoring the eLigue 1 Tour Kenya Grand Finale at the University of Nairobi, a signal of how broadly Infinix is defining “creativity” in its marketing push. Gaming, the company argues, is as legitimate a form of creative expression as photography or filmmaking.
As part of the campaign, Infinix is running a user-generated content challenge, the Create Pro UGC Challenge, open to Kenyan creators until 10th April. Participants are asked to share photos or videos demonstrating their creative work and tag the brand using a series of campaign hashtags.
The Infinix NOTE 60 Pro is available in Solar Orange, Deep Ocean Blue, and Frost Silver, retailing at KES 41,999 for the 8GB + 256GB configuration.
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