Kenya’s football betting business has grown tremendously over the past ten years – a growth that has been propelled both by the country’s love for football and advancements in technology. Several key trends are looking to shape the future of this fast-rising industry. This article will be taking a closer look at what they are and their effects on the Kenyan betting industry.
Latest Kenyan football betting trends
The latest trends in the Kenyan football betting market reflect the key features of football betting around the globe. They include the shift to mobile betting, live betting, streaming, cryptocurrency payments, and more.
Mobile betting prevalence
Over 90% of the Kenyan population has access to a mobile device. Unsurprisingly, mobile platforms are also the most used medium for placing bets. Given this demand, betting companies regularly invest a lot of resources in improving the quality and user-friendliness of their mobile site versions and apps.
Streaming services and live betting
Incorporating live betting and streaming services is another trend that continues to gain momentum among Kenyan bettors. Punters have developed a liking for the thrill of live betting, watching live games as they are played on the platform and trying to find value in the fluctuating odds. More and more betting platforms are investing in streaming tech which only adds to the growth of this trend.
Esports betting
Esports betting is another trend that’s on the rise in Kenya’s football betting business. While traditional sports betting still dominates the market, esports is becoming increasingly popular among younger bettors. Several bookies have spotted this trend and have capitalised on it. A lot of top sites now offer odds on esports tournaments like CS: GO, Valorant, Dota 2, etc.
Cryptocurrency and blockchain technology
The betting industry has not been left out of the cryptocurrency revolution. In fact, there are few other industries that have benefited from Blockchain technology as this one. The security, transparency, and anonymity of Bitcoin and other digital coins makes them one of the best options for online betting transactions. Several Kenyan betting sites have already started accepting crypto payments as an alternative option, and we can expect many others to start supporting cryptocurrencies as well.
Data analytics with Artificial Intelligence (AI)
Betting platforms and bettors alike have begun to tap into the power of Artificial Intelligence and data analytics. By using AI to analyse extensive data, betting platforms can now provide more accurate odd representations, which smart bettors can take advantage of.
What’s in the Future of Kenyan football betting?
By the look of things, these trends will continue to shape the industry in the coming years. Mobile betting offers unparalleled convenience and live betting and streaming technology will only get better from here. Esports is on the rise, there’s a growing acceptance of cryptocurrency, and AI is only going to get more advanced.
The future of Football Betting in Kenya is further cushioned by the government’s active industry regulation, promotion of fair play and focus on responsible gambling. These are elements that characterise some of the biggest betting markets across the globe, and shows that Kenya’s betting industry is on the right trajectory.
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