Technology has drastically changed the shape of the online betting market. What began as a simple and convenient way for people to place bets has exploded into one of the most tech-focused industries on the planet. Betting sites around the globe are taking full advantage of the latest technology, so let’s jump and see some of the most noteworthy developments currently available.
Enhanced Data Security
The nature of betting websites means personal information will be shared. Players have to join these platforms and provide sensitive data such as:
- Their name & address
- Bank details
- Proof of identity
- Proof of address
Important documents are uploaded for account verification and thousands of dollars will be deposited and withdrawn across a player’s lifetime. It’s the perfect place for cybersecurity threats to loom, meaning these websites have had to implement the latest and most enhanced data security practices possible.
Every betting website will use SSL and TLS encryption to protect data when it’s submitted and transferred. Alongside this, they implement strict security technology like one-time passwords and complex algorithms to prevent identity theft. It’s seriously advanced stuff and makes betting sites some of the most secure domains online.
AI-Powered Stats & Analysis
This is a hugely popular new feature found on loads of betting websites. It started as mainly a UK thing, but this list of offshore sports betting providers by CasinoGam proves that bookmakers around the world are now embracing it as well. Players want statistics and analysis to help them make informed wagering decisions and sportsbooks are happy to provide both.
Artificial intelligence is used to pool as much data and information as possible for any sport. Members simply click on a matchup and they’re shown all the latest stats and analysis. This includes basic information on the team/players’ recent form as well as complex data like the probability win percentage, average goals/points scored per game and much more.
Instead of a player having to find this information themselves, it’s there at the click of a button. Some betting operators only provide it across popular sports – like soccer or basketball – but as the technology becomes easier to implement we’ll see this depth of analysis for every sports betting market imaginable.
AI & Machine Learning Chatbots
Customer service is a key sticking point for online bookmakers but many operators don’t have the resources to employ thousands of full-time staff members to handle all the daily requests. Instead, they’re turning towards chatbots powered by artificial intelligence and machine learning.
Members can chat with AI customer advisors whenever they want, seeking answers to thousands of different questions. It speeds up the customer service process for players and lessens the load on a betting site’s human customer support teams. As we see advancements in things like GPT-4, AI chatbots are becoming more and more powerful on betting sites. They’re able to answer more complex questions and perform tasks such as analysing a player’s betting habits and recommending they set deposit limits or providing them with bonuses unique to their interests.
Chatbots have been around for a long time, but they’re being utilised incredibly well in the online gambling industry. Companies are especially interested in the potential for chatbots to identify problem gambling from an early point, meaning players have their own personal assistant or advisor at all times.
AR and VR Sports Betting
Okay, this is more of a future use of technology rather than something we’re seeing right now. Augmented and virtual reality technologies have spent years getting refined and touched up. The release of the Apple Vision Pro made a lot of people excited about the future, particularly blending VR/AR into everyday life. Bookmakers are particularly intrigued as it presents a fantastic opportunity to enhance their services.
We’ve already seen Vision Blackjack introduced on the App Store, giving Apple Vision Pro users a way to enjoy the full casino experience from the comfort of their homes. It’s maybe not the most refined app, but the potential is there!
Sports betting websites could soon adopt this tech and turn their 2D sites into 3D immersive platforms. You can walk around in VR and see fellow bettors, becoming part of a community. They could also let you enjoy AR games to bet on or give you the feel of being in a nice betting shop without leaving your house. There’s limitless potential, so we’ll just have to see what the future holds.
Few industries embrace technology quite like the gambling sector. It’s always eager to take the latest tech developments and implement them however they can. Betting websites are full of awesome tech with all kinds of uses – and things look set to get even better in the future.
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