Bolt has launched its affordable ride option dubbed Bolt Lite in Nakuru and Kisumu targeting passengers seeking low budget travel.
Bolt Lite category aims to make rides more affordable to customers, which in turn translate to more trips, hence stronger earnings for drivers.
It offers customers an opportunity to pay less for their trips and still get convenient transportation.
“Our drivers are at the core of our operations and we truly believe that happy drivers mean a better quality service for clients. This explains why we’ve been doing extensive reviews to ensure that we continue to provide best earnings for our driver partners and still remain the most preferred platform by customers.
Our analysis indicated that a more affordable priced category will increase the amount of rides and decrease the time drivers spend waiting for the next order. Therefore, after consulting with our drivers, we have decided to launch an optional Bolt Lite category in Kisumu and Nakuru that would help increase drivers’ activities and earnings,” said Ola Akinnusi, Country Manager at Bolt.
The launch of Bolt Lite in Kisumu and Nakuru follows a successful model in Nairobi where the Lite has been in operation since 2019.
“We launched Bolt Lite in Nairobi in 2019 to give customers more options to choose from and to meet their dynamic needs while we continue to provide affordable and convenient transportation services to everyone and we’ve seen tremendous support from both our customers and drivers. We are looking into meeting the increasing demand from Kisumu and Nakuru for the same service,” added Ola.
The new category adds to the existing ride options on the platform that include the Base option, XL and Protect; which offers protection against the spread of Covid-19. The Lite Category is optional depending on the engine rating of the vehicle.
The system is designed in a way to allow drivers the flexibility to switch between other categories in the platform and Bolt Lite at one click.