Taxi Chap Chap launches app in Kenya, goes head to head with Uber and Safaricom’s Little cab

Taxi Chap Chap mobile app was officially launched yesterday. The launch came after a successful trialing for the last six month.

The Taxi Chap Chap app now goes head to head with Uber and Safaricom’s Little Cabs app which was launched just recently in the market.

Taxi Chap Chap Limited says it developed the app with plenty of unique features and various offers. Taxi Chap Chap is the first app to bring its customer a loyalty program – CabMiles. Customers accumulate points for every KM travelled which can later be redeemed and used for their rides or as cash.  Speaking during the launch, Taxi Chap Chap Limited General Manager, Mr. Sriram S. Iyer, said ‘’Our commitment is to provide relentless service to our customers, through innovation. We believe in the philosophy the Customer is the king.’’  He also added that the company was developing unique security measures to ensure that customers would enjoy the benefit of smooth, calm and stress-free transportation in Nairobi.

Taxi Chap Chap will initially be available in Nairobi followed by other Kenyan cities and towns before spreading to the rest of East Africa.

It will be interesting to see the kind of competition Taxi Chap Chap will bring to the Kenyan market. When Safaricom’s Little Cab was launched, it sparked off a price war with rivals Uber by setting lower tariffs compared to its competitors. Uber, on the other hand, operates in several African countries, including Kenya where it launched in early 2015, drawing customers by offering lower prices and cutting out haggling over fares. This move did not, however, go well with traditional taxi drivers who complained about its impact on business.

Taxi Chap Chap App is available for both Android and IOS. Anyone who downloads the Taxi Chap Chap app between 1st and 30th September will also be entered into the lucky draw and stand a chance to win a free trip to Dubai.