Easy Taxi Launches a cashless payment option for its customers


Easy Taxi ,Kenya’s fastest growing taxi hailing mobile phone application will today launch, Easy Taxi Pay (ET Pay) an in-app cashless payment option for its customers.

With Easy Taxi Pay, customers can add their credit/debit card details and pay for a ride by simply tapping their smart phone screen. The application also provides a detailed summary of the payment information after each ride via email.

Easy Taxi says customers using its services will now have the widest range of payment options available to them from cash, to M-pesa paid directly to the driver, and now credit card / debit cards.

“Easy Taxi is excited to provide customers with the option of paying for their rides using their credit/debit cards. With this new mode of payment, we hope to further enhance our customer’s convenience and overall experience,” Lauren Gray the Marketing Director at Easy Taxi said.

Easy Taxi is working with Amsterdam based payment services company Adyen, a licensed acquirer of Visa and Mastercard to process the credit and debit transactions.

All you will need to do to access Easy Taxi Pay services is simply add your card details before requesting for your taxi, click payment and select the ET Pay option. The application can store multiple credit/debit card details at one time, and Easy Taxi says this will give the customer the option to choose which card they would like to use to charge their ride with each request. Customers are however encouraged to contact their banks directly to ensure they allow online transactions to card holders.

Although Easy Taxi Pay is compatible with most major credit and debit cards, some banks in Kenya have not enabled online payments for their card holders. Should a customer be unable to add their card to their user profile, Easy Taxi is encouraging them to contact their bank directly to enable the payment.

As part of the official Easy Taxi Pay launch, Easy Taxi is also offering passengers Ksh 500 off their first ET Pay ride. To redeem this, Select the “Easy Taxi Pay” method prior to requesting your ride. Once the ride is complete, a pop up asking you to verify mode of payment will appear on the screen. Select the option for “Add promo code” and type ‘ETPLAUNCH’ into the field. 500 Shillings will automatically be deducted from the cost of the ride. This promotion is valid all through the month of March and will expire April 1, at 12:00am.

Easy Taxi was launched in Brazil in 2011 and it has grown to be one of the largest taxi booking apps in the world, connecting drivers and passengers in a fast, safe and convenient. It currently operates in Latin America, Africa, the Middle East and Asia with a global network of over 400,000 drivers and 17 million passengers.

The app is available for download on iOS, Android, Windows Phone and BlackBerry devices.


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Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech and African startups. Founder and Editor of TechTrends Media. Nixon is also the East African tech editor for Africa Business Communities. Send tips to

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