Marketing
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News
Maximize Your Email Marketing ROI: Best Practices for This Year
Email marketing has maintained its throne as the most effective method for communication between businesses and customers. However, that does…
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News
Tips for Implementing Customer Journey Orchestration in Omni-Channel Marketing
As businesses strive to deliver exceptional customer experiences, the incorporation of customer journey orchestration into omnichannel marketing has emerged as…
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News
Creative Edge partners with global agency FCB for integrated marketing Solutions
Marketing communications agency, Creative Edge, has announced a partnership with FCB (Foote, Cone, and Belding), a global, fully integrated marketing…
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News
Zoho unifies marketing operations with new platform
Zoho has unveiled a unified platform that brings together marketing activities across campaign ideation, creation, execution, management, and measurement. Known…
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News
Shopify Digital Marketing: 7 Ways to Promote your Shopify Store
Shopify is an eCommerce platform that allows you to start, grow, and manage your business. Promoting your online store can…
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COLUMNS
Website Usefulness: How Much Do We Need Them?
Since the emergence of mobile browsers, websites have become mandatory for every business, big or small. Do you have a…
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Startups
Why Startups Cannot Ignore Digital Marketing
The universe is now digitalized and its benefits can’t be ignored. Digital advertising is an inventive technique and it is…
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COLUMNS
The 5 Golden Rules for Content Marketing in 2018
By Jessica Watson, Today everyone wants to build a brand with an enormous audience, Promoting and building your brand through social…
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News
Top Five Online Courses in African Perspective
E-learning and online courses (the so-called edtech) are booming, also in Africa. Often we talk about online courses in a…
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