Samsung Electronics has announced the global availability of the Samsung Galaxy S26 series alongside the new Samsung Galaxy Buds4 lineup.
The release includes the Samsung Galaxy S26 Ultra, Samsung Galaxy S26+, and the standard Samsung Galaxy S26, marking the company’s third generation of AI-powered smartphones designed to deliver more intuitive and proactive Galaxy AI experiences that help users complete tasks with fewer steps.
Following the unveiling at Samsung Galaxy Unpacked, the new devices have seen exceptionally strong early demand. Samsung reports that pre-order numbers have already surpassed previous records, registering a double-digit increase compared to earlier launches. Among the lineup, the premium Samsung Galaxy S26 Ultra has emerged as the most popular model, accounting for more than 70% of global pre-orders.
The Samsung Galaxy S26 Ultra combines some of Samsung’s most advanced innovations in a single device, offering powerful performance, a cutting-edge camera system, and enhanced, intuitive Galaxy AI features. The flagship smartphone also introduces the world’s first mobile device with a built-in Privacy Display.
First unveiled during Samsung Galaxy Unpacked, the Privacy Display feature has attracted significant attention and praise as a breakthrough in display technology. The innovation changes how on-screen privacy is protected by securing content at the pixel level. Designed for everyday use, the feature integrates both hardware and software to safeguard sensitive information while maintaining a clear and comfortable viewing experience for the user.
Built for all-day reliability, the Samsung Galaxy S26 Ultra delivers the most powerful performance yet in the Galaxy S series. The device is powered by a customised processor — the Snapdragon 8 Elite Gen 5 Mobile Platform for Galaxy — which provides notable improvements in CPU, GPU, and NPU performance, enabling faster and smoother experiences that can keep up with users throughout the day.
The smartphone also introduces Samsung’s most intuitive and user-friendly AI experience so far through Galaxy AI. Features such as Now Nudge offer proactive, context-aware suggestions, while Now Brief delivers timely reminders for upcoming events. In addition, a selection of AI agents allows users to complete tasks more easily through a single button press or voice command.
The Samsung Galaxy S26 Ultra further enhances Samsung’s industry-leading camera system by bringing capture, editing, and sharing in one seamless and intuitive workflow. Features such as Nightography video help keep footage bright and detailed even in low-light conditions, while Super Steady, now equipped with a new horizontal lock option, provides improved stability, even during fast or dynamic movement.
Editing has also been simplified. With the upgraded Photo Assist feature within Galaxy AI, users can refine images and explore their creativity by simply describing the changes they want in their own words. Meanwhile, Creative Studio allows users to easily transform ideas into polished visuals, whether creating stickers, invitations, or personalised wallpapers.
Users can further expand the capabilities of the Samsung Galaxy S26 series with the new Samsung Galaxy Buds4 lineup, which combines Samsung’s latest audio and wearability innovations into a seamless experience. The Samsung Galaxy Buds4 Pro and Samsung Galaxy Buds4 are designed to deliver superior hi-fi sound while maintaining everyday comfort, creating one of the most advanced listening experiences in the Galaxy Buds range to date.
The Buds4 series introduces a distinctive new blade-inspired design featuring engraved pinch controls and an ultra-sleek ergonomic fit. This design was developed using hundreds of millions of global ear data points and more than 10,000 simulations to optimise comfort and stability for all-day wear.
On the Samsung Galaxy Buds4 Pro, powerful hardware and software upgrades, including a wider woofer, an enhanced Adaptive Equalizer, and improved Active Noise Cancellation, deliver richer, full-spectrum audio that stays true to the original recording. With the integration of multiple AI agents and intuitive hands-free controls powered by Galaxy AI, the Buds4 series becomes a natural companion to the Galaxy S26 lineup, extending everyday experiences beyond the smartphone.
Beginning March 11, the Samsung Galaxy S26 series is available globally through mobile carriers, retail outlets, and via Samsung Electronics’ official website. The lineup, including the Samsung Galaxy S26 Ultra, Samsung Galaxy S26+, and Samsung Galaxy S26 — features a unified design language across all models. Shared colour options include Cobalt Violet, White, Black, and Sky Blue, with exclusive online variants such as Pink Gold and Silver Shadow available through Samsung’s website.
The Samsung Galaxy Buds4 series is offered in two models, the Samsung Galaxy Buds4 Pro and the Samsung Galaxy Buds4. Both are available in White and Black with a refined matte finish, while the Buds4 Pro also comes in an online-exclusive Pink Gold option.
For additional protection, Samsung also provides coverage through Samsung Care+, a support programme that helps safeguard the value of the devices. The service includes fast repairs for accidental damage, an extended warranty, and access to certified expert support both locally and internationally.
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