Safaricom’s Ziidi Platform Wins Global Fintech Award at MWC 2026

Safaricom’s Ziidi Money Market Fund has won the Best Fintech and Digital Commerce Innovation Award at the Global Mobile Awards (GLOMO) during Mobile World Congress 2026 in Barcelona.

The award recognises digital solutions that are transforming financial services and commerce through mobile technology. Ziidi was selected from a global shortlist of five finalists, highlighting its role in expanding access to investment opportunities through Kenya’s mobile money ecosystem.

Launched within the M-PESA ecosystem, the Ziidi Investment Platform allows users to move seamlessly from saving money to investing through their mobile phones. The platform aims to lower traditional barriers to investing by simplifying access to financial products and integrating them into everyday digital financial services.

Stephen Chege, Safaricom’s Chief Corporate Affairs Officer, said the recognition reflects the company’s broader vision of expanding financial inclusion through technology.

“This global recognition is a proud moment for Safaricom and for Kenya. Ziidi reflects our commitment to harnessing technology to create meaningful financial opportunities for our customers,” Chege said.

The award comes as M-PESA marks its 19th anniversary, underscoring the platform’s evolution from a basic mobile money transfer service into a broader digital financial ecosystem. Today, M-PESA supports a wide range of services including payments, savings, credit, and investments.

The Global Mobile Awards (GLOMO) are among the most prestigious recognitions in the mobile industry and are presented annually at Mobile World Congress. The awards celebrate innovation across mobile technology, digital services, and telecommunications.

Safaricom has previously received multiple GLOMO awards for its digital innovations, including recognition for the M-PESA Super App and the BLAZE DigiTruck initiative in 2022. Earlier wins also recognised services such as DigiFarm, which provides digital support for smallholder farmers.

Technology infrastructure partner Huawei played a key role in enabling the digital systems behind the Ziidi platform. According to Safaricom, next-generation digital infrastructure has helped support real-time processing, stronger security systems, and faster rollout of new financial products.

These capabilities have allowed the company to expand the range of financial services available through M-PESA while making investment opportunities more accessible to everyday users.

The recognition comes as Safaricom continues to position itself as a broader technology company, with ambitions to become Africa’s leading purpose-led technology organisation by 2030.

By integrating services such as savings, lending, and investments within the M-PESA ecosystem, the company says it aims to empower individuals and businesses to participate more fully in the digital economy.