Samsung Electronics East Africa has launched its most advanced television yet, the 2025 NEO QLED 100-inch AI TV (S-QA100QN80FUXKE), in Kenya.
The flagship model sets a new standard for large-screen home entertainment, combining cutting-edge display technology with the power of Samsung’s Vision AI platform.
The unveiling took place at the Glee Hotel in Nairobi under the bold tagline “Vision AI is here, The Next Big Thing in Television.” The event showcased how Samsung’s latest innovation pushes the boundaries of immersive viewing and smart connectivity.
“Kenya deserves nothing less than the very best in television technology,” said Rahul Kochhar, Business Head, Consumer Electronics Division, Samsung Electronics East Africa. “With Vision AI, we are not just making pictures more vivid or sound more immersive; we are rethinking how TV interacts with the home, how it learns, adapts, and becomes part of daily life.”
Key Features and Specifications
The 100-inch Samsung NEO QLED AI TV introduces advanced specifications designed for both residential and commercial spaces:
- 100-inch NEO QLED Display: Expansive screen engineered for cinematic viewing at home or in commercial spaces.
- NQ AI Processor: Intelligent processor that dynamically adjusts picture and sound based on content type and room conditions.
- Quantum Matrix Mini LED Technology: Provides precise backlight control for superior contrast, deep blacks, and peak brightness levels.
- 4K UHD Resolution with AI Upscaling: Enhances lower-resolution content to near-4K quality.
- HDR10+ and Auto HDR Remastering: Frame-by-frame optimisation for vibrant, lifelike colours.
- Anti-Glare and Ultra-Viewing Angle Technology: Ensures clarity and colour accuracy even in bright rooms.
- Dolby Atmos and OTS (Object Tracking Sound): Immersive, three-dimensional audio with dialogue clarity enhancements.
- Smart Hub with Vision AI: Unified access to streaming apps, cloud gaming, live TV, and smart home controls.
- Samsung Gaming Hub: Supports 4K 120Hz, FreeSync Premium Pro, and cloud gaming platforms.
- Tizen OS with 7-Year Upgrade Programme: Guaranteed long-term support for software, security, and new features.
- Design: Ultra-slim profile with a near bezel-less frame and clean cable management for premium aesthetics.
The launch highlights Samsung’s strategy to meet the growing demand for intelligent, large-format televisions in Kenya. With the rise of streaming services, better broadband access, and a growing middle-to-upper income segment, consumers are increasingly seeking premium entertainment experiences that extend beyond screen size.
According to Sam Odhiambo, Head of Consumer Electronics Business Kenya, the TV is tailored to meet local market expectations “As Samsung, we believe innovation must serve the people. We have designed this television for discerning Kenyan customers who seek something beyond the ordinary: premium craftsmanship, intelligent features, local support, and long-term value.”
After-Sales Support and Availability
To ensure peace of mind, the new model comes with a two-year manufacturer’s warranty when purchased through authorised dealers. Customers also receive professional installation, priority servicing in major cities, and access to Samsung’s nationwide service network. Support channels include Samsung’s 24/7 call centre, the Samsung Members app, and certified partners.
The Samsung NEO QLED 100-inch AI TV is now available in Kenya through Samsung’s flagship stores, authorised dealers, and select retail partners. The recommended retail price (RRP) is KES 699,000.
Go to TECHTRENDSKE.co.ke for more tech and business news from the African continent.
Mark your calendars! The TechTrends Pulse is back in Nairobi this October. Join innovators, business leaders, policymakers & tech partners for a half-day forum as we explore how AI is transforming industries, driving digital inclusion, and shaping the future of work in Kenya. Limited slots – Register now – here.
Follow us on WhatsApp, Telegram, Twitter, and Facebook, or subscribe to our weekly newsletter to ensure you don’t miss out on any future updates. Send tips to editorial@techtrendsmedia.co.ke
