Ajua Seeks to Build Africa’s Largest Customer Experience Platform with Rate My Service Acquisition
Ajua, Africa’s leading customer experience (CX) platform, has acquired Rate My Service (RMS), a Kenyan customer and employee experience platform, in a strategic move that significantly deepens its local expertise and accelerates its ambition to become the largest and most comprehensive experience management platform on the continent.
The acquisition marks a major milestone for the African CX industry, merging two of the region’s most prominent platforms to expand reach and enhance capabilities.
By integrating RMS’s innovative feedback solutions and deep local market knowledge, Ajua is poised to deliver even more impactful, tailored CX strategies for businesses across Africa.
“This acquisition is a game-changer for the African CX landscape,” said Ajua CEO Nyasha Mutsekwa.
“Bringing RMS into the Ajua family not only deepens our local expertise but also significantly expands our collective reach. It’s a powerful step towards realizing our goal of building the biggest and most robust CX platform in Africa, empowering businesses to truly understand and serve their customers with unparalleled precision.”
Ajua is already recognised for its extensive coverage across Africa and the Caribbean, offering a comprehensive suite of solutions that enable businesses to gather, analyse, and act on customer feedback in real time. Built on Amazon Web Services (AWS), both Ajua and RMS offer exceptional scalability, security, and reliability, and boast direct integration with Google and Meta platforms, including WhatsApp, ensuring seamless and accessible customer engagement channels.
The addition of Rate My Service’s specialised tools strengthens Ajua’s ability to deliver a highly localised, holistic CX offering that caters to the diverse needs of businesses across sectors.
This strategic acquisition underscores Ajua’s commitment to driving innovation, setting industry standards, and championing customer-centric growth across Africa.
Go to TECHTRENDSKE.co.ke for more tech and business news from the African continent.
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