Airtel Africa Partners With Xtelify to Roll Out AI-Driven Telecom Platform Across 14 Markets
Airtel Africa has entered into a multi-year, multi-million dollar strategic partnership with Xtelify, the digital arm of Airtel India and a fully owned subsidiary of Bharti Airtel.
The agreement will see Xtelify deploy its cutting-edge, AI-powered software platforms to support Airtel Africa’s digital transformation across 14 countries.
Under the deal, Airtel Africa will integrate Xtelify’s flagship platforms — Data Engine, Work, and IQ — to simplify operations, enhance customer engagement, and enable real-time insights.
These tools will empower Airtel Africa’s 150,000-strong field workforce with advanced market intelligence, improve customer protection through spam and fraud mitigation, and facilitate hyper-personalized, omnichannel engagement.
“This partnership marks a transformative leap in our mission to build Africa’s digital future,” said Jacques Barkhuizen, Group Chief Information Officer at Airtel Africa. “By harnessing Airtel’s AI platforms that have proven scale in India, we are simplifying our operations and accelerating the delivery of personalized experiences for our customers. This is Airtel leveraging Airtel, a powerful synergy that promises sustainable growth and innovation across our markets.”
Binod Srivastava, Chief Business Officer – Global Business at Bharti Airtel, added:
“We are thrilled to partner with Airtel Africa. Xtelify’s platform will support Airtel Africa’s ambitious digital agenda, helping solve critical challenges such as spam and fraud. Together, we’re setting new benchmarks for telco innovation and customer-centricity.”
As part of its broader digital push, Xtelify also unveiled ‘Airtel Cloud’, a sovereign, telco-grade cloud platform built to handle 140 crore transactions per minute for Airtel’s internal use in India. Now being extended to enterprises, the platform is hosted on next-generation sustainable data centres, supports Gen-AI based provisioning, and is managed by over 300 certified cloud professionals.
Airtel Cloud offers IaaS, PaaS, and high-speed connectivity, with benefits including secure migration, effortless scaling, lower operational costs, and freedom from vendor lock-in.
The strategic partnership positions Airtel Africa to lead the continent’s next wave of telecom innovation, leveraging homegrown technology to deliver superior digital experiences at scale.
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