Google has opened applications for the 2025 edition of Hustle Academy, a free business training program designed for small and medium-sized businesses (SMBs).
The program targets SMBs across Kenya, Nigeria, and South Africa and will provide them with essential skills in AI, marketing, and business growth.
Building on the success of previous years, the program will continue to emphasize AI-powered business training, alongside the launch of a new season of the popular “Hustle Academy Brings You” speaker series.
“We are thrilled to launch the 2025 Hustle Academy, continuing our commitment to empowering African entrepreneurs,” said Kristy Grant, Head of B2B Marketing, SSA at Google.
“This year, we are reinforcing our focus on AI-powered business training, enabling SMBs to leverage cutting-edge technology for growth. We are also excited to bring back ‘Hustle Academy Brings You’, featuring inspiring stories from successful African business leaders.”
Since 2022, Google’s Hustle Academy has provided critical support to over 15,000 SMBs who have completed the bootcamp. The 2025 program will further equip entrepreneurs with the skills and knowledge needed to scale their businesses in today’s digital landscape.
The free, virtual Hustle Academy 2025 bootcamp will provide participants with in-depth training on: AI Integration: Learning how to incorporate AI into operations, marketing, and customer engagement and Core Business Fundamentals: Covering business strategy, financial management, digital marketing, and leadership development.
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