On-demand mobility platform Bolt has announced a commitment of Sh14 billion over three years to support raising awareness of its safety features.
According to the company, the investment will also go towards scaling preventative measures to help prevent safety cases on its platform before they happen.
Linda Ndungu, General Manager at Bolt said the funding will be allocated across several key initiatives designed to create a safer experience for everyone using Bolt. These initiatives include developing new safety tools, enhancing the already existing features, and implementing educational campaigns to inform users and drivers about available safety tools and protocols.
By actively promoting these features, Bolt hopes to build greater trust with its users, ensuring that both customers and drivers feel secure and confident while using the platform.
“At Bolt, we take our responsibility to ensure the safety of our platform very seriously. With the Sh14 billion committed over three years to safety, we recognise that this requires an end-to-end approach across our business in Kenya. That’s why The Bolt Safety Team of over 500 specialists from across the world will focus their efforts on product development, support, and scaling preventative measures to stop safety cases before they happen in that time.” Linda said.
”We’ll also continue to raise awareness of our safety tools with educational campaigns like the current ‘Bolt Safety Team’ campaign running in Kenya, to raise awareness of the in-app features that we know can help prevent cases,” she added.
As part of the commitment, new trip verification features will join Bolt’s suite of safety tools in the coming months. The features will help address the critical role of mutual trust between driver partners and riders in the safety of the platform, including trip count and unique four-digit trip pick-up codes to help match riders and driver partners.
Bolt says it will also continue to scale its Rider Verification solution.
The company says it will continue to invest in upgrading existing features like Ride Check to proactively detect if a trip’s route unexpectedly changes or takes longer than expected to finish, and introduce Trusted Contacts to ensure Ride Check notifications are escalated to a friend or loved one if needed.
This all supports The Bolt Safety Team’s work in partnership with external experts to raise awareness of safety issues.
Linda added that Bolt’s Safety Team of over 500 people works relentlessly towards the platform’s safety goals.
Safety Specialists and Experts come together to tackle some of the most complex challenges in ride-hailing. The team’s core, based in Bolt’s Tallinn HQ, includes Safety Experts specially trained in product development, engineering, and operations.
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