Flutterwave to spotlight small businesses in Africa through reality TV show Big Brother Titans
Nigeria’s popular payments platform Flutterwave has announced its collaboration with Multichoice Africa to bring back the popular reality TV show Big Brother Titans.
The show is a fusion of two of the largest reality BB shows in Africa- Big Brother Naija and South Africa’s Big Brother Mzansi. The new season will feature housemates from Nigeria and South Africa, respectively, in one Big Brother house vying for the Titan crown worth $100,000 in cash and other exciting prizes. This season is themed “Rise of the Giants” and is touted to promote African unity and excellence through entertainment.
Flutterwave plans to leverage its reach across Africa to spotlight members of its small business community to help them grow and expand their business across the continent. The spotlight campaign was earlier launched during the BBNaija Season 7, where several SMEs received free exposure, helping them to increase sales.
Paul Harris, Country Manager, Flutterwave South Africa, commented, “Our collaboration with the Big Brother Titans helps us speak to our extensive reach across Africa. This show would be broadcast across 40 African countries, an opportunity to support businesses in these countries.
“Big Brother Titans will open up more opportunities for SMEs on Flutterwave to access a larger audience. With this sponsorship, we’re telling businesses in Africa, wherever they are, that they can start anywhere and go far.”
Speaking on the partnership, Executive Head, of Content, MultiChoice Nigeria, Dr. Busola Tejumola said, “Entertainment is a universal language, and we are excited to bring together two of Africa’s powerhouses who speak that language fluently.
“With Big Brother Titans, the entire continent of Africa is about to be immersed in entertainment rarely seen on any reality TV show. We are ready and glad to partner with companies like Flutterwave to make this a reality”.
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