Facebook Anonymous Login Feature

Are you uncomfortable with the information Facebook shares about you with third-party apps and websites? Good news: Facebook has a solution

 Facebook CEO Mark Zuckerberg unveiled a new feature called “Anonymous Login” that lets users sign up for websites without having to enter a name or email address, according to a report by Money CNN. The Anonymous Login button is colored black instead of Facebook blue. Anonymous Login lets users easily log in to applications without a username or a password.

The apps will be forbidden from collecting personal data from people who are using the feature. Using the Anonymous Login feature doesn’t grant users privacy from Facebook. The social media website will still be able to see everything users do that is connected to their accounts. Forbes notes that this means that because the company can better target ads based on where people use their accounts, this will in turn make the social media company more valuable as a data broker.

 “By giving people more power and control, they’re going to trust more apps,” Mark Zuckerberg, Facebook CEO said at the company’s annual F8 developers conference in San Francisco that. 

 “You’ll be able to have an experience that’s synced, without the app knowing who you are,” Mark Zuckerberg said, according to CBS News. Facebook CEO Mark Zuckerberg described Anonymous Login as a way “to try apps without fear.We used to have this famous mantra, ‘move fast and break things,”‘ Mark Zuckerberg said at Facebook’s developer conference in San Francisco, according to the Times of India.

For those who don’t mind sharing their information with apps and sites but want to choose exactly what those third-parties can see, Facebook also plans to unveil a line-by-line privacy control option for its regular login feature. Users could choose to share their birthday but not their friends’ list, for instance.

“We know some people are scared of pressing this blue button,” Zuckerberg said pointing at the Facebook login button. “We want to do more to put control and power back in people’s hands.”

Facebook said that new feature will be ready in the coming months.

Also on Wednesday, Facebook launched a new mobile ad network, essentially making it easier for app developers to use mobile-optimized ad formats and partner with companies to target specific audiences with their ads.

Overall, this year’s F8 was far less sexy than in years’ past, during which the company has unveiled bold new features, including Graph Search and Timeline.

Even Facebook’s new motto is kind of dull. The social network giant is ditching its familiar, “Move fast and break things” catch phrase for a less catchy one: “Move fast with stable infra” (short for “infrastructure”).

Facebook created its new motto with the aim that it will make it easier for mobile developers to build apps atop Facebook’s platform and make money. And rather than manufacture a phone or launch any “shiny consumer product,” as Zuckerberg calls it, Facebook will instead focus on useful social tools for end users.

“We want to make sure we put people first,” he said. 

Originally posted on Money CNN