Safaricom My OneApp Brings M-Pesa and MySafaricom Together With Integrated Mini Apps
Safaricom My OneApp reflects user frustration with switching between apps and folds those journeys into one interface
Safaricom PLC has unveiled its Safaricom My OneApp, a consumer-facing platform designed to bring together mobile money and telecom services, while opening space for third-party mini-apps within the same interface.
Speaking during a live demo session, Peter Gichangi said the app will unify the existing M-Pesa app and MySafaricom app into a single experience. The two apps currently serve 6.7 million and 2.8 million users respectively.
The combined platform is expected to expand beyond core services by hosting mini-apps that extend what users can do inside one environment.
“When you create a mini-app on this app, you’ll be able to reach as many as 10 million customers.”
Safaricom My OneApp mini apps extend what users can do
At its core, Safaricom One App is built for consumers. The mini-app layer sits within it as an extension, allowing businesses and developers to plug in services that users can access without leaving the app.
This means everyday use cases such as payments, airtime, and account management remain central, while additional services are surfaced as embedded experiences rather than separate downloads.
For users, the shift is structural. Instead of moving between multiple apps, services are consolidated into a single interface that aggregates both Safaricom’s core offerings and third-party functionality.
One interface replaces two high-usage apps
The immediate change is the merging of two widely used products into one.
Safaricom is responding to feedback from users who previously had to switch between apps for different tasks. The My OneApp brings those journeys into a single flow, reducing duplication and simplifying navigation.
The company’s aim is to migrate the combined user base into one environment and grow it further as more services are added.
Business tools and consumer services begin to converge
Safaricom is also running a separate business-focused app, used by merchants and enterprises to manage transactions and operations.
Over time, the company intends to connect these layers more closely. The long-term direction points toward a shared platform where consumer demand and business services meet, with mini-apps acting as the bridge between the two.
This places the My OneApp as the entry point, while the broader ecosystem expands behind it.
Personalization and voice interaction in development
Future versions of Safaricom My OneApp will focus on personalization and interface simplicity.
The app is expected to prioritize frequently used actions and adapt to user behavior over time. Recurring activities, such as weekly transactions, could be surfaced automatically.
Safaricom is also exploring voice-based interaction, where users can complete tasks without navigating through menus, drawing comparisons to the simplicity of Google Search as a model for interface design.
Early access rollout underway
Early access to the Safaricom My OneApp is currently available to Android users, with iOS support expected to follow.
The company is collecting feedback directly within the app and through on-site sessions, using early testers to refine both functionality and user experience ahead of wider release.
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