Africa’s Mobile Money Market Reaches $1.4 Trillion as Everyday Use Overtakes Sign-Ups

As platforms mature, the African mobile money market begins to look more like a full financial ecosystem


The African mobile money market reached a valuation of $1.4 trillion in 2025, according to a new report from the mobile industry body GSMA. This growth cements the continent’s position as the primary engine for global phone-based finance, accounting for roughly three-quarters of the $2.1 trillion in total global transactions. With 2.3 billion registered users worldwide, the data confirms that the value of these digital payments has doubled in just 4 years. The simple onboarding of new customers no longer defines this trajectory, but by a sophisticated increase in how existing users interact with digital wallets.

Sub-Saharan Africa Dominates Global Transaction Volume

The GSMA findings highlight a high concentration of activity within Sub-Saharan Africa. The region processed the vast majority of global mobile money volumes, supported by a massive infrastructure of agent networks and telecommunications providers. While the global user base sits at 2.3 billion, the intensity of use in African markets remains unparalleled. In many regions, the mobile phone has entirely bypassed traditional banking brick-and-mortar systems, serving as the primary tool for salaries, bills, and everyday commerce.

From Peer Payments to Professional Investment

The commercial success of M-Pesa, the mobile money arm of Kenya’s Safaricom, has altered the expectations of global investors. Originally designed for person-to-person transfers, these platforms have matured into profitable financial ecosystems. GSMA notes that 80% of providers now report improving profitability, largely because the business model has moved beyond basic cash-in and cash-out services.

In Kenya, this evolution reached a new milestone in 2025. Mobile money users have doubled the number of active retail investors on the Nairobi Securities Exchange. By integrating brokerage tools directly into the mobile interface, the barrier to entry for the stock market has been lowered, allowing small-scale savers to participate in equity markets that were previously inaccessible.

Usage Rates Outpace New Account Registration

Growth in the African mobile money market is entering a second phase where deepening engagement matters more than total headcounts. While new accounts continue to open, the real driver of the $1.4 trillion figure is frequency. Users are keeping money within the “walled gardens” of their digital wallets for longer periods, using them for merchant payments at retail points rather than withdrawing physical currency. This behavior provides a steady stream of data for providers, who are now using transaction histories to offer micro-loans and insurance products.

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By George Kamau

I brunch on consumer tech. Send scoops to george@techtrendsmedia.co.ke
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