TikTok has significantly ramped up its content moderation efforts in Kenya, announcing the removal of more than 580,000 videos during the third quarter of 2025.
The sweep, detailed in the platform’s latest Community Guidelines Enforcement Report, marks a decisive step in the company’s ongoing strategy to curb harmful content and safeguard its growing East African user base.
The proactive nature of these removals highlights a major shift toward automated enforcement. According to the report, which covers data from July to September 2025, a staggering 99.7% of the banned Kenyan videos were identified and taken down before any user reports were filed. Furthermore, 94.6% of the violating content was scrubbed from the platform within 24 hours of being uploaded, effectively limiting its reach and impact.
The surge in local enforcement mirrors a massive global crackdown. In the same period, TikTok removed over 204 million videos worldwide, roughly 0.7% of all content uploaded to the platform.
The company attributed this speed and consistency to its heavy investment in Artificial Intelligence (AI). A record 91% of violative content globally is now handled through automated technologies. These systems work alongside thousands of trust and safety professionals to address critical issues such as misinformation, hate speech, and harassment.
Integrity and account safety also took center stage this quarter. To maintain the platform’s age-gating policies and security, TikTok deactivated more than 118 million fake accounts and removed over 22 million accounts suspected of belonging to children under the age of 13.
Live streaming, a rapidly growing feature in Kenya, was not exempt from the scrutiny. Approximately 90,000 Live sessions in Kenya were interrupted for guideline violations, representing about 1% of all local streams during the three-month period.
“Integrating advanced automated moderation with human expertise is vital to ensuring we provide a safe platform for our community,” the company stated, emphasizing its commitment to transparency through these quarterly disclosures.
Beyond enforcement, the platform says it is introducing tools to improve the user experience. In November, TikTok launched a new Time and Well-being space, designed to help users, particularly teenagers, develop mindful digital habits.
Go to TECHTRENDSKE.co.ke for more tech and business news from the African continent and across the world.
Follow us on WhatsApp, Telegram, Twitter, and Facebook, or subscribe to our weekly newsletter to ensure you don’t miss out on any future updates. Send tips to editorial@techtrendsmedia.co.ke
