LG Expands After-Sales Innovation With Best Care Trailer in Nairobi, Offering Repairs, Free Service Campaigns, and Outreach
Built with tools, technicians, and a massive LED screen, the trailer is designed to bring convenience and connection to everyday customers.
LG Best Care Trailer: Nairobi has grown used to technology making headlines through new gadgets, billboards, and high-profile launches.
But yesternight, something different pulled into view: a 40-foot trailer fitted with tools, technicians, and even a 10-meter LED screen. This was not a showroom on wheels. It was LG’s latest innovation in customer care — the Best Care Trailer.
More Than a Service Unit
Unveiled at Paradise Gardens, Safari Park Hotel, the trailer is built to go where service centers cannot. With diagnostic equipment, spare parts, and certified technicians on board, the unit is designed to handle the everyday frustrations of appliance ownership — from refrigerators that stall midweek to televisions that refuse to power on.
It is not just a mobile repair hub. The trailer doubles as a moving LED billboard, a stage for talent searches, and a community engagement platform. With its sound system and lighting rig, it can transform into a mini-event space, showing how service, marketing, and CSR can merge in one bold concept.
Customer-Centric in Practice
The launch was presided over by Donghun Lee, President of LG Electronics East Africa, joined by Tommy Lee and Ronald Nitei from LG Service Center, alongside distribution partner Opalnet Limited.
“Consumers are looking for convenience in everything they do — whether it’s shopping, banking, or engaging with brands,” said one executive. “That is exactly what the LG Best Care Trailer delivers. Premium care, right at your point of purchase, or even within your neighborhood.”
The trailer will tour Nairobi first before expanding across Kenya and eventually the wider region, offering free service campaigns, on-the-spot repairs, and customer outreach programs.
A Partnership Rooted in Growth
The initiative also underscores LG’s long-standing collaboration with Opalnet Limited, its official distribution partner in Kenya. This year, Opalnet marked its 13th anniversary, celebrating more than a decade of connecting Kenyan households with LG products.
To mark the milestone, Opalnet ran nationwide promotions featuring exclusive LG discounts, interactive “Mystery Challenge” activations in stores, and an online competition rewarding creative user stories. Together with LG, the company also led a tree-planting drive in Ngong Forest, reinforcing their shared commitment to sustainability and community impact.
“Partnership for us is about more than distribution,” noted Rakesh Singh, Opalnet’s Managing Director. “It’s about giving value, trust, and confidence back to every customer who chooses LG.”
Backed by Market Leadership
LG’s leadership gives credibility to such investments. In 2024, the company shipped 23 million televisions globally, with OLED models claiming more than 60 percent of the premium TV market. Its refrigerators and washing machines continue to lead worldwide, proving that strong product performance is the foundation. But LG insists that innovation in after-sales care is just as vital to staying relevant.
A Trailer With Many Lives
For customers, the LG Best Care Trailer is a mobile workshop. For communities, it is a platform for CSR programs such as talent searches and environmental awareness. For LG and Opalnet, it is both a service solution and a moving symbol of accessibility — bringing visibility, reliability, and trust closer to neighborhoods across Kenya.
“We see you, we hear you, and from today we are coming to you,” LG told its customers at the launch. It was a simple promise, but one that resonates in a city where service queues and repair delays are part of daily life.
What Comes Next
The Best Care Trailer begins its journey in Nairobi, with expansion plans across Kenya and into neighboring countries. For LG and Opalnet, it is both a milestone and a test: can mobility redefine after-sales care in Africa the way OLED redefined the TV market?
As the trailer’s LED screen flickered to life at Safari Park Hotel, one thing was clear. This was not just a product launch. It was a message on wheels, telling consumers that service has finally learned how to move with them.
Go to TECHTRENDSKE.co.ke for more tech and business news from the African continent.
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