Kenya’s SMEs Set to Benefit from Safaricom Business Fibre Discount and Digital Tools
Why affordable business internet could be the missing link for many SMEs struggling to stay afloat in competitive markets
In a market where small businesses often wrestle with unreliable internet and limited capital, Safaricom’s latest offer on business fibre connections comes at a pivotal moment. The telco’s announcement of a 25% discount on new fibre connections for businesses in fibre-ready buildings promises to ease one of the most persistent barriers for Kenya’s SMEs — access to fast and dependable internet.
This initiative, unveiled at the recent Grow with Safaricom Business Forum in Nairobi, is more than just a price cut. It’s an invitation for enterprises to rethink how connectivity fuels growth, innovation, and competitiveness. For many small and medium-sized businesses, stable internet is no longer a luxury but a necessity, underpinning everything from customer service to supply chain management.
Frankline Okata, Safaricom’s Acting Chief Enterprise Business Officer, points out that the company’s goal is to power business growth with relevant solutions tailored to entrepreneurs’ needs. “We understand that for MSMEs, reliable internet is crucial for unlocking new opportunities and scaling operations,” he said. “Our discounted fibre offer is designed to make this connection more accessible.”
Kenya’s economic data paints a stark picture: over 70% of small businesses fail within their first three years, often due to cash flow challenges and limited market reach. Safaricom’s forum, themed ‘Fuelling Financial Growth Through Innovation,’ aimed to address these hurdles by equipping entrepreneurs with tools, knowledge, and financial products designed for the modern business environment.
One of the forum’s highlights was the introduction of business credit solutions that analyze transaction histories and real-time performance to offer flexible financing options. This blend of connectivity and credit access is critical for a sector that frequently operates under tight margins and unpredictable demand.
The Grow with Safaricom Business Forums have gained traction nationwide, reaching thousands of entrepreneurs and fostering a community that champions innovation and resilience. By linking better internet access with practical financing, Safaricom is positioning itself as more than a service provider — it’s becoming a partner in Kenya’s economic recovery and growth.
For Kenya’s SMEs, the fibre discount is an opportunity to bridge digital gaps that have long hampered productivity and customer engagement. But beyond the immediate cost savings, it signals a shift in how business infrastructure and financial services can work together to build a more robust entrepreneurial ecosystem.
The success of this offer will hinge on how quickly and effectively businesses can integrate the improved connectivity into their operations. But if the early signs at the forum are anything to go by, Kenyan entrepreneurs are ready to take that leap.
Go to TECHTRENDSKE.co.ke for more tech and business news from the African continent.
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