Strong Subscriber Growth and Squid Game 3 Lift Netflix 2025 Revenue Outlook
With subscriber numbers climbing, hit shows drawing big audiences, and a weaker dollar helping overseas earnings, Netflix is expecting a stronger year.
Netflix is feeling good about the rest of 2025. The streaming giant has raised its revenue forecast after a strong second quarter, pointing to global subscriber momentum, better-than-expected ad sales, and a weaker US dollar that’s helping its international earnings stretch further.
The company posted $3.1 billion in profit on $11 billion in revenue between April and June — a 45% jump in income compared to last year. That beat Wall Street expectations and gave investors more reason to believe in Netflix’s current strategy.
But it’s not just currency trends or financial tweaks driving the optimism.
Big Shows, Big Numbers
Netflix’s latest global hit, Squid Game Season 3, has pulled in massive viewership since launching in June. It’s part of a packed slate that also includes the coming finale of Stranger Things, Season 2 of Wednesday, and Happy Gilmore 2 — a sequel tapping into ’90s nostalgia.
Another standout title this year has been Adolescence, a critically acclaimed drama that’s helped cement Netflix’s range beyond just thrillers and comedy.
Together, these shows are drawing in both longtime fans and first-time viewers, helping Netflix grow even in an increasingly crowded streaming market.
Live Content Is Working
A major change this year has been Netflix’s leap into live programming. In January, the company began streaming WWE Raw every week under a 10-year deal. It’s a big swing — and one that seems to be paying off.
Live events give viewers a reason to tune in on a regular schedule, something binge drops don’t always accomplish. Investors have noticed: Netflix’s stock is up 42% since the start of the year.
Changing the Conversation Around Growth
Interestingly, Netflix no longer reports quarterly subscriber numbers — a shift that once would’ve spooked investors. Now, the company is focusing more on revenue, engagement, and ad growth as it leans into its tiered pricing model.
And with more viewers opting for the ad-supported plan, that revenue stream is becoming increasingly important.
Why the Weaker Dollar Matters
Part of what’s fueling the more upbeat Netflix 2025 revenue outlook is the US dollar’s recent drop. It’s having one of its worst starts to a year in decades, which means every euro, pound, or peso Netflix earns abroad is now worth more when converted to dollars.
That matters for a company that’s betting heavily on global expansion. Netflix is doubling down on localized content and regional storytelling to stay ahead outside the U.S.
The Takeaway?
Netflix’s strong content lineup, smart moves in live programming, and global focus are setting it up for a bigger year than expected. If the rest of 2025 plays out the way Netflix sees it, this could be one of its strongest runs yet.
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