Safaricom and Google partner to provide digital literacy training to small businesses in Migori
Safaricom PLC and Google have teamed up to offer financial and digital literacy training to small businesses in Kenya’s Migori County.
The initiative aims to empower local entrepreneurs by equipping them with essential knowledge and skills to manage and grow their businesses.
The training covered a wide range of topics including budgeting, saving strategies, investment opportunities, and a deep understanding of various financial products and services.
“By equipping them with essential skills, we are not only enhancing their ability to make informed decisions but also driving long-term economic empowerment,” said Peter Ndegwa, CEO of Safaricom PLC.
”This initiative reflects our commitment to transforming lives through meaningful, strategic investments that uplift communities and contribute to a brighter, more inclusive future for all Kenyans,”
The training is part of a series of community engagement drive by Safaricom in Migori county to celebrate Kepher Okoth, the grand prize winner in the just concluded Shine Kenya Shinda Mamilii Kama Bingwa promotion.
Okoth, a 24-year-old mechanic from Kanga in Migori county, was awarded KES 5 million last week, along with an additional KES 1 million to support a community project of his choice through the Safaricom Foundation.
Other community engagements to be done in the county include a medical camp and fistula camp for Migori residents, hospital visits and distribution of mama-packs to new mothers in Migori, and the renovation of Kitere Primary school in Kanga -courtesy of Kepher Okoth.
The school renovation project is part of the 31 community projects to be funded through Shine Kenya Shinda Mamilii Kama Bingwa promotion. The promotion was designed by Safaricom to not only reward and celebrate its customers with daily and weekly cash prizes, but it was also meant to support key community projects chosen by winners.
This was to ensure that the benefits of the promotion extend beyond individual winners to positively impact wider communities creating a ripple effect of positive change.
During the campaign, Safaricom rewarded 30 Kenyans with KES 1M each weekly and 2.52 million others with M-PESA cashbacks, data bundles and airtime. Currently, the 31 community projects chosen by weekly winners are being implemented.
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