Canon Celebrates Miraisha Program’s Ten-Year Journey of Empowering Young Talent in Africa

Launched 10 years ago by imaging solutions leader, Canon, the Miraisha program has empowered over 7000 aspiring filmmakers, photographers, and creative professionals across Africa through training programs, skills workshops, and enterprise support. The Miraisha program helped them gain qualifications, secure employment and establish their businesses.

Canon Central and North Africa held the milestone event celebrating a decade of transformative impact for young talent across the continent at KCA University today. They awarded 10 scholarships to hand-picked African students selected by the Miraisha team, trainers, and partners, representing the diverse nations where the program has been actively nurturing talent. The scholarships will support a one-year course at prestigious institutions, including KCA University in Kenya, PEFTI Film Institute in Nigeria, and IFCPA/CRTV (Institut De Formation Et De Conservation Du Partrimoine Audiovisual) in Cameroon.

Since its inception, the Miraisha Programme has reached significant milestones, including establishing 33 partnerships with various organizations, training over 7,000+ participants, and setting a target to train 10,000 participants by 2027.

The program has collaborated with a diverse array of organizations across Africa. These include Kenyatta University, Kenya Film Commission (KFC), Kenya Photography Awards, Yaba College of Technology in Nigeria, Uganda Press Photo Award (UPPA), The NRB Bus, Zebra Productions Kenya LTD, Lens on Life, PEFTI Film Institute in Nigeria, and the National Film & TV Institute of Ghana (NAFTI), among many other institutions and events.

Canon’s guests for this momentous occasion comprised a distinguished gathering from diverse sectors, including key representatives from KCA University and partner organizations: the Kenya Film Classification Board, Film Lecturers and Trainers Association of Kenya (FLETA-K), The NRB Bus, Ishara Mara, Zebra Productions Kenya Ltd, and Elimu Project. Our dedicated trainers and talented students also graced the occasion with their presence. This impressive turnout underscored the widespread impact and recognition of the Canon Miraisha program.

A significant highlight of the event was the launch of a visually stunning coffee table book, which chronicles the journey of Miraisha from its inception to its status as a cornerstone of empowerment. This comprehensive journal showcased the outstanding work of trainers and students, highlighting success stories from the previous scholarship program and offering an account of the last 10 years.

The event also featured a photography exhibition displaying student work. Attendees had the opportunity to interact with the students and gain insights into their creative processes. Canon honored the invaluable contributions of the program’s trainers with certificates and speeches.

A training session on “How to make a successful photography business” enriched the day’s program for KCA University and Miraisha alumni students. The session, led by Canon Certified Trainer Georgina Goodwin, covered essential topics such as building your brand presence, effectively presenting and introducing yourself to clients, crafting compelling elevator pitches, and understanding client expectations for portfolio reviews.

What They Are Saying

“We are incredibly proud to celebrate the 10th anniversary of the Miraisha program, a decade that has seen remarkable transformations and inspiring stories from across Africa. The Miraisha initiative embodies Canon’s commitment to nurturing talent and creating opportunities in the creative industry. By providing scholarships and launching the coffee table book, we continue to invest in the future of African photographers and filmmakers, ensuring their stories are told and their voices heard. This celebration is not just about reflecting on our past achievements but also about looking forward to a future filled with limitless possibilities for the talented individuals we support.” said Somesh Adukia, Managing Director of Canon Central and North Africa.

A keynote address delivered by Timothy Owase, CEO, of Kenya Film Commission, highlighted the importance of the Miraisha programme in empowering African talent. He also lauded Miraisha’s efforts to provide invaluable opportunities and resources to aspiring photographers and filmmakers across the continent.

What the Canon Miraisha Program Has Planned for the Next Decade

For the next 10 years, Canon says that it is committed to expanding its reach and empowering more young people across Africa to pursue their passions and build successful careers in the imaging industry. Canon adds that next phase will see an increase in partnerships with educational institutions, government bodies, and industry leaders to provide more comprehensive training and development opportunities.

By fostering a new generation of talented photographers, videographers, filmmakers, and print business owners, Canon aims to contribute significantly to the continent’s economic growth, ensuring that Africa’s creative voices continue to thrive and inspire globally.

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