Human Mobile Devices (HMD) is now the official global media partner for FC Barcelona, one of the world’s most iconic football clubs.
The announcement was made through a creative reveal video shared on the official social media channels of both HMD and FC Barcelona.
In the video, Saul Peregrina, the hairdresser of FC Barcelona star Lamine Yamal, skillfully shaves the club’s legendary crest alongside the HMD logo into the back of Yamal’s head, symbolizing the three-year partnership. The video also offers a first look at the new HMD Skyline smartphone in Blue Topaz, showcasing the brand’s commitment to innovation and style. The intricate hairstyle took two hours to complete, highlighting the attention to detail that both HMD and FC Barcelona are known for.
The deal will also see HMD become the Official Mobile Phone Partner of FC Barcelona.
Commenting on the partnership Lars Silberbauer, Global Chief Marketing Officer at HMD, said ”Every device we make is designed to enhance people’s lives and build connectivity. I’ve been a FC Barcelona fan for a long time, ever since Michael Laudrup joined the club back in 1989. I’m still a fan and pleased to announce HMD as a supporter too. We can’t wait to work with the club, and the culers, to do some amazing things together.”
HMD says the partnership is designed to raise awareness of Human Mobile Devices – a company not yet 10 years-old but already Europe’s largest manufacturer of smartphones – primarily through digital advertising opportunities at the Olympic Stadium and then at the Spotify Camp Nou when it reopens later in the season.
“We are very proud to take a new step forward in our commercial strategy by incorporating the HMD company as a new Global Partner. We feel very aligned with them in terms of brand values because theirs is an honest, transparent vision of technology that makes a priority of waste disposal and responsible use, with special consideration for the welfare of future generations. HMD and Barça are, from now on, two brands that go hand in hand from the present but looking to the future.” Juli Guiu, vice-president of the FC Barcelona Marketing Area, said.
The partnership between the two brands extends beyond football as it will cover the FC Barcelona basketball, futsal, handball and roller hockey teams too.
HMD says the partnership showcases its commitment to standing out in the crowded mobile phone market by aligning with a global sports giant like FC Barcelona.
Follow us on Telegram, Twitter, and Facebook, or subscribe to our weekly newsletter to ensure you don’t miss out on any future updates. Send tips to editorial@techtrendsmedia.co.ke
