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LG Optimism Your Feed: Enhancing your social media experience and mental well-being


LG Optimism Your Feed: Checking your Instagram, Facebook, TikTok and other social media is a part of our normal routine these days. In 2023, there were an estimated 4.9 billion social media users worldwide and this number is expected to jump to approximately 5.85 billion users by 2027. 

The average person is said to spend 145 minutes on social media every day and while these platforms can be a way to make us feel more connected to friends and family, its use had a dark side. 

Social media can negatively impact our overall well-being by fueling anxiety, depression, loneliness and FOMO (fear of missing out). These issues are especially prevalent in teens and young adults. 

These platforms are here to stay and will continue to evolve and become more invasive. How then do we ensure we make them more accommodative? 

Well, if you follow LG on social media you might have noticed the company has been trying to bring more balance to social media feeds. 

Through a new campaign called ‘optimism your feed,’ LG aims to help users bring more optimism to their social media experience by inviting them to proactively engage with positive and inspiring content on their feeds.

LG is running this campaign in collaboration with global influencers renowned for their optimistic content including Tina Choi, Victoria Browne, Josh Harmon and many more. 

The ‘Optimism your feed’ playlist includes over 20 short-form videos ranging from motivation to feel-good content. The company hopes that engaging with positive content from this campaign will help enhance your social media experience and mental well-being.

This is important because Mental health issues among many users have been rising for more than a decade, and some experts wonder how much social media use is to blame.

The ‘Optimism your feed’ playlist can be found on LG’s global TikTok channel (@lge_lifesgood) and global YouTube channel (@LGGlobal), and will later spread to various social media platforms through collaborations with influencers around the world. 

Engaging with content from these LG platforms will show you the positive side of social media and reveal how we can use social media and other digital platforms for good.

With Optimism Your Feed, LG sheds optimism on your feed to make it a place you can truly enjoy. LG is trying to create a positive impact by creating peer motivation—inspiring young people to develop healthy habits, learn new skills, follow their dreams, and speak up about things that matter to them. 

To join the LG Optimism Your Feed campaign, Search for @lge_lifesgood in TikTok or any other social media platform. If find the content enjoyable, engage with it by tapping, liking, or commenting and sharing. This will give your algorithm that extra boost. Share this playlist with your friends and family whose feeds could do with a glow-up.

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Reginah Wamboi

Reginah is a seasoned Kenyan journalist with a keen interest in business and African startups. Send tips to info@techtrendske.co.ke or wamboi@techtrendske.co.ke

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