Uber’s year in review looks at Kenyans’ mobility and delivery trends

Ride-hailing app Uber has released its 2023 Year in Review. The review looks at the past year, identifying the things that consumers in Kenya, and across the world, have been loving.

It looks dives into everything from the most  popular locations to the most sought after cuisines forms

Delivery trends: 

Looking at what Kenyans ate last year, Uber Eats’ data revealed that American and African cuisines were the most popular, with vegetable spring rolls, ugali and steamed rice, being the most requested side dishes. The most ordered meals on Uber Eats in 2023 were KFC’s Streetwise 2 and 3, followed by the Full Java House  Breakfast, according to the data. 

When it comes to desserts, Kenyans’ top sweet cravings were revealed to be Waffles (D’s Oreo Waffles), Gulab  Jamun and Crépes (Sweet Crépes). 

Last year, Kenyans looked to end the week on a high, with Friday and Sunday being the most popular days for  Uber Eats orders. The most common times for delivery orders were 7pm, 6pm and 1pm. 

In terms of the top 5 restaurants for pasta; Wagon Wheel Hotel (Eldoret), Bustan Restaurant (Mombasa), 360  Degrees Pizza (Nairobi), Mambo Italia (Nairobi) and Artcaffe Coffee & Bakery (Nairobi) were revealed as Kenyans’  most popular choices. Those with vegetarian preferences ordered from Veg Curries (Eldoret), Rozina Grill  Restaurant (Mombasa), Shehnai (Mombasa), Wok on Wheels (Nairobi) and Fit Kitchen (Nairobi), which Uber  Eats’ data revealed to be the most popular options in this category last year. 

Beyond food delivery, Uber says its Uber Eats’ expansion into new categories is a testament to the company’s dedication to meeting the diverse needs of consumers. The most popular convenience items in 2023 included: Menengai  Cream 1kg, Velvex White Serviettes and Velvex Kitchen Towels. Kenya’s reputation as a flower-loving nation remained intact with Red Roses, White Roses mixed with gypsophila and Garden Bouquet being the most popular flower orders. 

”Whether it’s to order a meal for friends and  loved ones or access grocery, pharmacy or retail items, we are pleased to leverage our tech and logistics  expertise to become Kenyans’ choice to access the day-to-day items they need.” Kui Mbugua, General Manager, Uber Eats Kenya, said.

Mobility trends 

Some individuals travelled to great lengths to reach their destinations, with the longest trip in Kenya last year covering a huge distance of 549 km for a 4w vehicle and 520 km for a 2w vehicle. The highest amount earned by a driver from a trip was KES 15,600.

August saw a 71.3% increase in airport trips, as riders jetted off to destinations near and far. 

The demand for business trips on Uber for Business saw a 10.96% year on year increase, with 9am being the  most popular time for business trips. 

Riders in Kenya proved that timing is everything, as they made the most of Uber’s 24/7 offering, with 5pm emerging as the most popular time of day for trip requests, while Travel/Transit, Restaurant and Bar, Shopping and Errands, Tourism/Entertainment and Education, were the top five destination categories that people took trips to. 

When it comes to ratings, Nairobi, Mombasa and Nakuru proved to be the home to Uber’s top-rated drivers in  Kenya, with the capital city boasting an average 4.94, while Mombasa and Nakuru coming out at 4.9 and 4.8,  respectively. Drivers received top ratings from riders for “excellent service”, “great chat”, “clean and tidy  vehicle”, “great route choice” and “made my day”.  

Imran Manji, Head of East Africa, Uber said “Not only is Uber a mobility brand, but it is one that forms  the ecosystem for consumers’ daily lives. Regardless of the product that one opts for to go to work, school, or  meet with family and friends, consumers can be assured of our commitment to safety across all product  categories.”

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