FinTech startup Grey unveils new look to boost global expansion

Grey, a fintech started by two Nigerians to simplify sending and receiving foreign payments for Africans has rebranded completely with a new logo and website.

Having established a solid presence in East Africa for over a year, the US-based startup is now positioning itself for a more expansive and impactful role in the international financial landscape.

The company has also established key partnerships across both B2B and B2C sectors over the past months across the African continent, solidifying its reputation as a trusted and reliable cross-border payment company.

The company’s new look was unveiled on its social media platforms on Monday, November 27, 2023.

The rebranding initiative follows closely on the heels of Grey celebrating a milestone achievement of surpassing 500,000 users. The company stated that this rapid growth and expanding user base have spurred this bold step towards rebranding, symbolizing success and underlining its dedication to remaining at the forefront of global fintech innovation.

Furthermore, the previous logo was not usable in some foreign markets due to trademark conflicts with another company.

“Our strategic rebranding is a bold step toward fostering a more interconnected world. As we expand our global footprint, this evolution reflects our dedication to innovation and excellence. We are excited about the positive impact we can make in the fintech industry and look forward to providing even greater value to our customers.” Grey’s Regional Director, East Africa, Fionah Umulisa, said.

Grey says customers can expect a more innovative and interconnected user experience when engaging on their platforms.

”As Grey ventures into this exciting new chapter, the team remains committed to providing cutting-edge and secure cross-border payment solutions, fostering global connectivity, and contributing to the evolving landscape of the fintech industry.” a statement from the company reads.

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Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech and African startups. Founder and Editor of TechTrends Media. Nixon is also the East African tech editor for Africa Business Communities. Send tips to

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