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Samsung has sold three million Bespoke refrigerators worldwide


Samsung says it has sold three million Bespoke refrigerators worldwide since the lineup’s launch. The company made this revelation at its Bespoke Life 2023, its third annual showcase of the latest updates to its Bespoke lineup.

Bespoke was launched back in 2019 ushering in a whole new era of customizable home appliances. Allowing you to personalize your fridge’s color, material and modules to suit your needs, Bespoke epitomized Samsung’s commitment to offering products that cater to consumers’ evolving lifestyles.

Markets’ response to the fridge was actually quite interesting. Not only did the Bespoke refrigerator’s lifestyle-centric philosophy resonate with consumers, but Samsung’s innovation enabled the company to increase engagement with the devices while also driving online sales.

‘’The three million Bespoke refrigerators that have been sold worldwide since the lineup’s launch underline consumers’ resounding interest in appliances that offer more options and functionality than the old standards.’’ the company said.

‘’Today, this rethinking of what appliances should offer users continues to define Bespoke design — a design approach that grows more dynamic and distinct each time it expands to a new product category,’’ it added.

At Bespoke Life 2023, Samsung also announced that it was adding Bespoke refrigerator lineup with the launch of the Bespoke 4-Door Flex with Family Hub, as well as new side-by-side and top-mounted models. The Bespoke 4-Door Flex with Family Hub+ features a bezel-less, 32-inch touchscreen that is nearly twice the size of the previous model and includes even more convenient and entertaining multitasking functions. 

The new side-by-side and top-mounted models combine some of Samsung’s most advanced food storage technology with sleek and minimalist front panels available in a variety of colors and finishes.

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Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech and African startups. Founder and Editor of TechTrends Media. Nixon is also the East African tech editor for Africa Business Communities. Send tips to nkanali@techtrendske.co.ke.

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