Twiga Foods sign fresh produce distribution deal with Jumia, cut prices by 50%

Twiga Foods has signed a distribution deal with e-commerce leader Jumia to deliver fresh and processed food to consumer’s homes in Nairobi. The partnership agreement will see shoppers on Jumia buy these foods distributed by the farm produce aggregator and have them delivered to their homes.

The consumer offerings will consist of bundled fresh fruit and vegetables and non-perishable consumer foods (unga, milk, etc). The “Freshi bundle” is expected to be the most popular and will offer 28kg of fruit and vegetables for Ksh.1,925 (including free delivery in Nairobi).

This deal comes at a time when the Government of Kenya is restricting the movement of people to curb the spread of COVID-19.

“Our partnership with Twiga Foods will allow customers to shop on Jumia for their fruits and vegetables. They will also get same-day free delivery on the platform in Nairobi and will save customers money – as Twiga cuts out the middle men by buying directly from farmers and FMCG manufacturers across the country,” said Jumia Kenya’s Chief Executive Officer Mr. Sam Chappatte. “The service will be dubbed  ‘Jumia Freshi powered by Twiga’,

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Twiga Foods has been building an end-to-end distribution for fresh and processed food in Kenya. The firm sources these foods from more than 15,000 producers and delivered them to over 5,000 retailers a day. By bringing together their capabilities, the two companies aim to offer an unrivalled delivery service for food, providing fresh, high-quality products directly to people’s homes across Nairobi.

The new partnership will leverage Twiga’s existing infrastructure of depots in Dagoretti, Donholm, Embakasi, Thome, Ruaka, Kaloleni, Nairobi West, Syokimau, Waiyaki Way and Kilimani.

“This partnership with Jumia is a great milestone for us. It allows us to scale up in terms of products, retailers and cities served through this platform, as we continue executing our mission to feed and supply Africa’s urban population with traceable, quality and affordable products. Significantly, this partnership ensures that we pass on to our consumers the price benefit of sourcing directly from farmers and manufacturers ” said Peter Njonjo, Twiga Foods Chief Executive Officer adding that its Twiga Fresh bundle is offering a 50% discount to the prevailing market prices.

The service will be available on the Jumia and Jumia Food apps under the  “Supermarket” category.

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