Kenya’s agri-tech startup Twiga Foods secures $30M to digitize food distribution


Kenyan food distribution startup, Twiga Foods has raised $23.75 million in a Series B equity round led by Goldman Sachs. The round also saw participation from existing investors including the International Finance Corporation, TLcom Capital and Creadev. An additional $6 million in debt was raised from OPIC and Alpha Mundi.

Twiga Foods says the Series B will fund the continued development of its proprietary technology and logistics assets to support the roll-out of its distribution system and lay the foundations for expansion into other cities on the continent.

Twiga operates a mobile-based, cashless platform to aggregate urban retail demand, offering thousands of small and medium-sized vendors convenient one-stop shop ordering. Retailers have access to lower-cost, higher-quality fresh produce and processed food, conveniently and reliably delivered to their doorstep within 18 hours of ordering.  As a result, farmers and food manufacturers have guaranteed access to a fairly priced, transparent marketplace. Twiga pays farmers within 48 hours of collection with mobile money, providing them with increased income visibility and permitting better financial planning.

Twiga is also tackling inefficiencies in the supply chain, helping to reduce food prices for consumers. Currently, between 30 and 50 percent of fresh produce is lost through poor post-harvest processes. Through investment in its supply chain and material handling, Twiga says it has reduced the level of food waste by up to 70% compared to the market averages.

Peter Njonjo, CEO and Co-founder at Twiga Foods, says, “This funding enables us to invest in our technology and organization to tackle the inefficiencies in Africa’s domestic food production and distribution ecosystems; a $300bn informal and fragmented market that is estimated to grow to $1trn by 2030. With the support of our investors, we are developing technology-driven commercial solutions and cooperating with existing industry players to solve the challenge of food security in Africa.”

“Twiga’s innovative model combines technology and modern logistics tailored to the local market to re-engineer the food supply chain.  We are delighted to be backing Peter and the highly capable team as they scale operations and drive sustainable access to lower cost quality food on the continent.” Jules Frebault of Goldman Sachs said.

With Sub-Saharan Africa’s population set to double over the next 30 years, access to reliable and affordable food sources for consumers and guaranteed markets for farmers are essential for effective food distribution.

Twiga launched in Kenya in 2014 and has been building Kenya’s only end-to-end distribution for fresh and processed food. The startup sources the foods from more than 17,000 producers and delivering 3 times a week on average to over 8,000 retailers. Twiga’s digital platform and logistics network links retailers with farmers and food manufacturers, presenting a convenient and reliable alternative to the current inefficient and expensive farm/factory-to-market processes.

The latest funding follows a $10 million round raised by Twiga Foods last November.

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By Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech and African startups. Founder and Editor of TechTrends Media. Nixon is also the East African tech editor for Africa Business Communities. Send tips to kanali@techtrendsmedia.co.ke.

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