Cellulant, a company touted as Africa’s leading financial technology company, has today announced the launch of Tingg. Tingg is an all-in-one, multi-functional consumer super app that lets you pay for different services directly from your mobile device.
The app supports payments, financial services, and even commerce. With the launch in eight countries across Africa, Cellulant aims that the platform will help solve cross-border payments by eliminating boundaries across channels and geographies.
Since payments and cash transfer can be done directly through various channels including the mobile app, USSD code or via a web-based application, Cellulant aims to capitalize on this opportunity. The company targets the unbanked individuals in Sub-Saharan Africa and even aims to provide cheaper alternatives for transfer of cash across borders as compared to banks.
Considering mobile banking accounts for the most cash flow in Africa, Cellulant aims to capture this opportunity in the market and provide a robust financial platform that can be customized based on the needs of each locality. The app itself has also adapted local contexts already.
Ken Njoroge, co-CEO, Cellulant said: “Recent statistics indicate that roughly 62 per cent of sub-Saharan Africans are unbanked. However, even those of us who are able to open bank accounts often face challenges such as high transaction costs, fragmented markets and inconvenient payment options.”
“It is for this reason that we have built a digital commerce platform that tackles not only the access problem but also offers a variety of financial services and improved user experiences.”
Cellulant’s digital payment infrastructure currently supports over 120 banks, 40 mobile network operators bringing interoperability among numerous players in the payment sector.
Tingg is currently available in Nigeria, Kenya, Ghana, Uganda, Tanzania, Mozambique, Zambia and Botswana.
“We are excited to unveil Tingg as a brand that embodies the excitement and promise of our continent. This name, which has been associated with one of our market-leading platforms in Nigeria, will bring all our platforms, including the iconic Mula app, under the umbrella of a single, authentically African identity,” Commented Divine Muragijimana, Chief of Brand at Cellulant.
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