Kenidia Assurance looking at product diversification and regional expansion as it marks marks 40th Anniversary

Kenindia Assurance has reiterated its commitment to doing business in Kenya even as it repositions itself for accelerated growth within East Africa. The insurance company, which is celebrating its 40th anniversary in Kenya says is looking at product diversification and regional expansion.

Mr. Inderjeet Singh, Kenindia Managing Director  said that their 40 years of experience and national presence has given the brand the ability to understand the needs of the market, and bring to the table innovative products and quality financial solutions and services that essentially deliver unique experience to their customers.

“As we celebrate our 40th anniversary, it is our vision to move to a strategic position regionally to address and meet the demands of an ever changing customer base with the aim of creating a cohesive business culture across all business units and countries of operation,” said Mr. Singh.

Under the new strategic direction, Kenindia seeks to achieve a customer satisfaction index of 95 per cent matched by customer retention of 95 per cent in the short term.

Kenindia opened its doors in December 1978 following the merger of Indian insurance companies operating in Kenya into a joint venture with unwavering moral and financial support from leading local business community.

Mr. Singh added that the insurer would continue investing heavily in information and communications technology systems to expand its regional network while improving their service delivery.

“We are working with the latest platforms and versions of Genisys and E-Life to ensure quality service provision and faster turnaround time to our customers,” said Mr. Singh.

The insurer has since grown to be one of the largest insurers in the country with a growing network of 13 branch outlets across the country and a large network of brokers and agents supported by digitized solutions.

Kenindia Chairman Mr. Mahendra Mehta said that the insurer’s underlying strategy is to continue to digitize, make customer experience seamless, personalized and omni-channel as it moves into the future.

“We continue to reaffirm our commitment to the people of Kenya as we look forward to celebrating the next 40th year of our operations in the region,” said Mr. Mehta.