BUSINESS takes the adult diapers conversation online to break stigma

Recent years have witnessed a growing importance of adult diapers. In fact, a recent report by Technavio, a leading technology research, and advisory company revealed that the global adult diaper market will grow at a CAGR of almost 8% during the forecast period of 2017 to 2021.

The adult diapers are regarded as the most appropriate solution to a medical condition called incontinence. These conditions include urinary incontinence, mobility impairment and the urethral problem among the older population.

The growth of the global adult diaper market has been contributed by factors such as the increase in urbanization and introduction of innovative products.

The adult diaper market has witnessed a lot of change with the transformation of the core design of the products and the usage of complex engineered fabrics in the manufacturing process. Technological advancement has also led to the development of comfortable, thin adult diapers, with increased fluid absorption and fluid retention capabilities. The usage of less fabric/materials in the diapers makes them less bulky without compromising with performance and comfort. These innovations have given adult diapers immense popularity in the market, leading to its high adoption.

In Kenya, adult diapers are something that is not so much talked about. Marvel Five Investments Limited, however, wants to start this conversation. The company is the manufacturer of Comfrey Adult diapers designed for people of all ages who find it difficult to control their bowel movements ( incontinence) and hence have difficulties in controlling passing urine or having a long call – be it due to illnesses, accidents, disabilities, age catching up with us or some other reason.

The adult diapers are made in different form. Some resemble sanitary napkins, underpants and other resemble traditional child diapers. They contain absorbent pad place in between two nonwoven fabric structure. This type of structure maintains the body following, helping in preventing the leakage while improving comfort.

Marven Five adult diapers are leak proof as they have been fitted with leak guards on the sides. They have also been fitted with fastening tapes to secure the diapers and can be re-fastened without them losing their stickiness. The diapers are also unisex- meaning they can be worn by either men or women.

The diapers also come in different sizes and are available online and major supermarkets in Nairobi.

Hopefully, the Marvel Five products now online, they will be able to reach more users and break the stigma that has been associated with the adult diapers.


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