Asus showcases its products at Ongea Festival, boasts of amazing products and features

Technology company ASUS was among the companies that showcased their products at the recently concluded 2nd Eastern Africa Music summit.

The summit, known as Ongea Festival was held at the Sarit Center Expo Hall on 16-19th February bringing together industry players to share, learn and showcase their products.

Asus was here to showcase its music technology which aims to provide users with an optimized sound hardware. The technology works in conjunction with their precision-tuned software to offer an immersive audio experience without adding too much cost.

‘’Asus is happy to be part of Ongea festival event since we pride ourselves in the fact that our Machines comes with Asus SonicMaster Audio Technology that takes audio even further.’’ said Faith Kori, ASUS Marketing Manager Kenya.

The audio technology according to the company tries to improve the overall audio experience for the user.  The Asus AudioWizard also delivers the ultimate sound experience on ASUS products.

‘’With Asus AudioWizard which has 5 selectable modes where one is the Music mode which brings your music to life. ” Faith Kori added.

ASUS was among the companies that showcased their products at recently concluded 2nd Eastern Africa Music summit.

AudioWizard lets you optimize the sound effects by adjusting settings, such as the expansiveness of the sound and the distance between you and your Asus device. Basically, Faith says Asus machines are made for music.

Asus has made its presence felt in Kenya, thanks to its broad product portfolio that includes notebooks, desktop PCs, mobile phones among others. The company offers a large lineup of impressive laptops at competitive prices. In fact, it has been ranked among reliable brands in the world.  It always tends to lean towards the extremes, with laptops of many varying sizes.

Read: The ASUS Transformer Book Flip TP550L Review                                                                                                      

It is always among the first to embrace new technologies like Nvidia G-Sync or Core M while at the same time maintaining strong build quality and attractive designs. In 2015 for example, the company was the first to put Nvidia’s G-Sync anti-tearing technology onto a gaming notebook, launching it on the G751J. In 2016, it also gave us a lot to look forward to, including the XG Station, a new graphics amp that lets you use your laptop with a desktop graphics card.

Read: Hands-on with the Asus EeeBook X205TA

This has made the brand to stand out from other manufacturers, as it strives to increase its market share in Kenya.

Last year the second year in a row, ASUS gaming laptops with NVIDIA GeForce GTX Series graphics cards topped the global sales market.  Data for the NVIDIA GeForce GTX-powered laptop segment showed that the global market share for ASUS gaming laptops was 40% based on sales from January-June 2016, which equals the 40% share the company recorded in the same time period last year. This figure is more than the combined share (36%) of its three major competitors, with the closest competitor only registering a 13% market share.

ASUS gained considerable growth in the Middle East, Turkey and Africa (META) and Asia-Pacific (APAC) markets, with a 43% and 36% market share respectively. Market share figures for both these markets increased by five percentage points compared to the same period last year.

This data is a clear indication that the brand is really doing well in the global market. It will be interesting to watch the new products the company has in store for us and also the new products it will be launching during the 2017 Mobile World Conference happening this month.

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Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech and African startups. Founder and Editor of TechTrends Media. Nixon is also the East African tech editor for Africa Business Communities. Send tips to

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