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Zoho unifies marketing operations with new platform


Zoho has unveiled a unified platform that brings together marketing activities across campaign ideation, creation, execution, management, and measurement. Known as Zoho Marketing Plus, the platform also provides stakeholders across the entire marketing organisation with a single, shared view of critical information for improved collaboration and results.

Soho says The new marketing platform increases the effectiveness of digital marketing strategies by giving marketing leaders a deeper understanding of customer preferences and behaviours so they can deliver dynamic, high-value customer experiences that drive brand affinity and customer happiness.

CMOs require their teams to leverage technology solutions that capture customer insights in ways that add value both to the business and customers. Through automation and business intelligence, the platform synchronises engagement data to help marketing teams better understand customers, make more informed decisions, and ultimately drive better results, growth, and revenue.

“Consumers and digital marketing continue to evolve at warp-speed, and marketers are struggling to keep up. It’s becoming increasingly difficult to properly manage multiple campaigns, channels, customer profiles, data, and ROI,” said Veerakumar Natarajan, Country Manager for Kenya, Zoho. “The complexity of data and personalisation at-scale only raises pressure on marketers and CMOs to deliver effective campaigns and revenue. By eliminating redundancies and confusion arising from multiple siloed solutions, Zoho Marketing Plus maximises productivity and teamwork, allowing marketers to stay nimble and collaborative amid evolving customer needs. When marketers aren’t bogged down by operations, they can deliver creative campaigns that promote meaningful relationships between the brand and customers.”

The unified platform empowers marketing teams to build continuous and consistent experiences for end customers and deliver more personalised journeys through Improved collaboration, Streamlining management of marketing projects, Unified digital brand asset creation, Strong marketing automation capabilities, Omnichannel engagement, Supported integrations and Accurate and Real-Time Measurement:

The unified platform includes a vast array of integrated capabilities aimed at helping digital marketers achieve greater results through simplified processes, tighter collaboration, shared assets, and consistent data.

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