Global software and systems developer Zoho has today launched a heavily discounted business management system for Kenyan SMEs.
The Zoho Africa Digital Enabler (ZADE) is aimed at helping small businesses simplify their digital journey and perform all bookkeeping processes affordably. The package contains a set of software and tools that are specially tailored for micro, small and medium enterprises (MSMEs.)
Zoho has its headquarters in India, but its products are used across the globe. In Africa, the company has physical offices in Kenya, Nigeria and South Africa. It has been operating locally since 2020 and reports that it has recorded 47% growth since then.
Hyther Nizam, Zoho president for Middle East & Africa said, “We are taking this market very seriously. Kenya is the fastest-growing market for Zoho in Africa. Our package will help businesses build their digital management systems in a matter of days if not hours.”
The package will be available starting July 1, 2022, and has a collection of 10 apps provided at a 50% discount. Retailing at Ksh.585, ZADE is among the most affordable management systems in the market.
Zoho country manager Veerakumar Natarajan said, “We started out in the country by offering our products in Kenyan Shilling at a price lower than our global rates to make it easier for Kenyan customers to avail the products without worrying about fluctuating exchange rates.”
Among applications that the company launched are Zoho Invoice, Zoho Workplace and Zoho Bigin a tool the company says is meant to help MSMEs, “keep track of their customers and improve customer relationships without having to worry about high costs or complicated features.”
Noting the prohibitive nature of enterprise technology on small businesses, Mr. Natarajan said that Zoho products will remain affordably priced, especially to help businesses navigate the hard economic times.
“We want to remove the technology adoption barrier and help them kickstart their digital transformation journey, that will, in turn, help them stay nimble and quickly adapt to changing market conditions.”
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