Influencer Marketing
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Startups
Kenyan startup Wowzi is connecting influencers with ad agencies
The modern advertising space is nothing like we knew ten years ago. Well, not really, but a lot has changed,…
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News
ESTHER KAMAU: Why MSMEs Must Embrace Technology To Remain Competitive
Micro, Small and Medium-sized Enterprises (MSMEs) ought to consider ‘Social Commerce’ as part of their performing business model if their…
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News
TULLAH STEPHEN: Influencer marketing can unlock opportunities for fintechs
The global fintech market is valued at close to USD 7300 billion and is projected to grow at an annual…
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News
Kenyan startup Wowzi raises $3.2 million seed funding to expand across Africa
Kenyan startup Wowzi has raised $2 million in seed funding to expand its digital marketplace across Africa. The round was…
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News
PETER KIRONJI: The Future of Social Commerce in Kenya; A Case of The Kenyan Influencer Marketing Hub
Understanding social commerce platform? Access to market continues to be a challenge for many MSMEs in Kenya as they are…
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