Pay Television Company StarTimes has today announced a decoder price reduction of up to 33% targeting new subscribers.
The StarTimes Pay Television terrestrial Digital Box will now be retailing at KSH. 999 from KSH. 1,499, while the satellite full kit that includes a dish, decoder, 10 metre cable and accessories will retail at KSH 2,699 down from KSH. 2,999 representing a 10% price drop. The new prices take effect immediately and will be available at the company’s retail shops, supermarkets and distributors across the country.
To complement the offer, StarTimes says it also will extend one month free access to the top bouquet for the new terrestrial and satellite platform subscribers.
StarTimes Regional Marketing Director Mr. Aldrine Nsubuga noted that that the company has made great strides towards ensuring the initial cost of device acquisition is affordable to majority of Kenyans as it seeks to achieve its goal of ensuring majority of households have access to digital television.
“We are impressed by the headway we have made so far in making it possible for Kenyans to access digital television be they in urban or rural areas. The move to extend a price reduction for our set top boxes is therefore continuity in this effort as we seek to make it more affordable to not only acquire but also access our premium television content,” said Mr. Nsubuga.
StartTimes says it has progressively looked to offer the most affordable pay television service in the country through affordable devices and monthly subscriptions. This is also coupled with a rich range of content genres with the key highlight being the recent acquisition of the broadcast of the Kenya Premier League as well as the exclusive broadcast of Europa League, FA Cup, Bundesliga, La Liga as well as an array of Telenovelas, drama, kids, documentaries, music and lifestyle content.
“We continue to also establish ways to grow our subscriber value through giving subscribers a taste of our premium programing, which explains the one month offer where new subscribers will enjoy access to over 100 local and international channels at no extra cost upon acquiring either the terrestrial decoder or the satellite full kit,” concluded Mr. Nsubuga.