Africa’s data and marketing technology company, Terragon, has been listed as a verified verified Customer Data Platform (CDP) company by the CDP Institute.
The company received this verification having met the institute’s specific criteria for qualification as a RealCDP.
This makes Terragon the first and only African CDP company in its directory. This was made known by the CDP Institute after a rigorous audit and demo assessment of Terragon’s CDP, its key functionalities and user interface.
David Raab, the Founder of the CDP Institute said, ”Every market has unique requirements. We are pleased to welcome Terragon as a firm that will be able to meet many African companies’ needs for unified customer data.”
With the eventual phase out of third party cookies, slated for 2022, posing a huge threat to the digital marketing ecosystem, Facebook has developed a solution to help Brands prepare for this new reality – the Facebook Conversions API solution. This solution helps Brands by capturing important online and offline events necessary for specific business outcomes through performance based campaigns such as customer acquisition, app install, lead generation and lots more, without cookies. It offers more data control, reliability and privacy compliance. Terragon is the only African-founded CDP partner for this solution for Africa.
Elo Umeh, the CEO of Terragon said, ”We are very excited about this recognition. Being listed alongside leading global CDP providers is no small feat. The team is elated and motivated to keep leading the charge in the African Data and Marketing Technology space. Beyond our CDP meeting the standards of this renowned Institute, Our CDP comes equipped with the ability to reach over 350 million profiles of African Customers online and offline; which gives our Clients a huge leap in their data-driven marketing efforts. We’ve positioned ourselves as the “go to” Partner for global big-Tech players seeking entry into the African market in order to effectively reach African consumers. We do not compromise on data governance, customer success or product quality, which is why we boast of having top tier Brands as clients and partners spread across FSI, FMCG, E-commerce and Telco brands.”
Since its evolution as an Enterprise solution Company, focused on Africa, Terragon has successfully deployed its Data Platforms and Solutions in at least 20 Brands, including top tier Banks, multinational FMCGs as well as Digital Agencies in Africa. These solutions have helped these Brands in their data-driven marketing efforts, resulting in lower Cost of Customer acquisitions and higher returns on Ad Spend; with use cases including data enrichment, insights generation, customer acquisition, look-alike model creation, credit scoring for loan applicants, multi-channel customer engagements and lots more.