Netflix on Tuesday announced that it is introducing a free plan in Kenya as the company looks to tap into the growing VoD streaming market in the country.
Netflix is rolling out this free plan in Kenya starting today and will now allow entertainment fans to enjoy almost all of Netflix’s content on android mobile phones, without paying a subscription fee.
“At Netflix, we want everyone to be able to enjoy the suspense of Blood & Water, the romance of Bridgerton, and the adventure of Army of the Dead. Now we’re giving audiences in Kenya the chance to experience these stories for themselves — completely free of charge, “ says Cathy Conk, Netflix’s Director of Product Innovation.
“If you’ve never watched Netflix before — this is a great way to experience our service. We hope it’s a great match and that many of the people who try our free plan love Netflix so much that over time they upgrade to a full, paid subscription so you can enjoy our full catalog on your TV or laptop as well,” she adds.
To sign-up for the service, subscribers will simply be required to enter their email address, confirm they are 18 years or over and create a password. They will then enjoy the personalised recommendations, parental controls, and create multiple profiles (including Kids).
Netflix does not however say how long it plans to run this offer in Kenya. To enjoy its full catalogue on multiple devices, it says members will need to upgrade to one of our paid plans.
Recently, Netflix launched a mobile only plan in Kenya at Kshs. 300 alongside the Basic plan (Kshs. 700), Value Plan (Kshs. 1 100 ) and Premium plan (Kshs. 1 450).