MTN has launched a fully inclusive time-based music streaming service through Simfy Africa, a local music streaming service in South Africa. Known as MusicTime!, the launch comes just a month after MTN announced that it had acquired Simfy Africa.
MusicTime! is a fully inclusive time-based music streaming service, offering users premium trending and locally relevant music through partnerships with key music labels and providers. According to the mobile operator, the service offering is set to revolutionize Africa’s music industry with a fully inclusive music streaming offering that includes a countdown timer, top trending music and data included in the price.
MusicTime! Will be available as either a 120 minutes offering for only R5 or 300 minutes offering for only R10, both offerings valid for seven days from purchase. Prepaid customers can purchase music time using airtime at affordable price points.
The company said the catalogue boasts millions of tracks that are available for streaming on Android and iOS. With the app being completely transparent and requiring no subscription, users can listen to the music they want, when they want, with no hidden data costs, advertisements or other interruptions.
“We have worked hard in getting this breakthrough model to our customers. Data costs and the high costs of the top end music streaming products mean that the majority of our customers don’t have an affordable option for digital music and Simfy Africa came with the solution we were looking for,” Jacqui O’Sullivan, Executive for Corporate Affairs at MTN SA, said.
Simfy Africa complements MTN’s digital offering that already includes the very popular MTN Music+, as it provides its customers with a broader and more expansive music proposition.
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