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Looking to upgrade your washer? Here’s why you should consider the LG AI Direct Drive


No one really loves doing laundry, I mean, it’s one of the most tedious tasks in our daily lives. Washing machines have however made this household task so much easier especially for people with large families and loads of laundry to do.

Early washing machines were invented back in the 1850s and have evolved since then. Today they are available in wide varieties of colours, designs, capacities and features. 

Leading tech brands have been using new tech to make washing day a breeze. With faster washing times, larger loads and steam technology to eliminate creases and wrinkles, there are hi-tech washing machines that can take on any challenge. 

If you’re using the same old washing machine, maybe it’s time for an upgrade.  

In this article, we look at the LG AI Direct Drive Washing Machine that was launched in Kenya a few months ago and give you three reasons or features why you should consider buying one if you’re thinking of an upgrade. This front load washing machine was first introduced to the world at the 2020 Consumer Electronics Show (CES). 

  • They’re fast

As we have mentioned in our previous articles, using the LG Direct Drive Washing Machine, you can do a complete load from start to finish in 39 minutes

Before purchasing a washer there are so many things you need to consider and the time a full wash cycle takes is one of them. This is what LG had in mind when it added a TurboWash 360 feature on its new AI DD washer. 

LG TurboWash 360 uses powerful jets to surround clothes from multiple angles so the detergent can penetrate deep into fabrics for a complete clean – even for big loads – in under 39 minutes. It reduces the washing time in other cycles too without compromising on cleanliness.

  • They’re smart – does all the thinking for you

Reducing consumption and preserving the quality of your fabrics are the goals of the new range of LG’s Artificial Intelligence washing machines.

All you will need to do is throw your clothes and sit back. The washer will then automatically detect the weight and type of fabric and delivers the perfect wash every time, thanks to analyzing 20,000 different washing patterns.

You get an intelligent clean that’s gentle on the fabrics that need it most – leaving you with softer and longer-lasting clothes. 

  • Powerful

Just as the name suggests, the LG AI DD Washing Machines feature an enviable direct drive system. The motors connect directly to the drum withour the need of having a belt. This makes them super powerful and more stable. It also reduces friction resulting making the washers quieter, more durable. 

With the powerful and convenient LG AI Direct Drive Washing Machine, LG says laundry might just become your favourite chore after all.

The washing machines can be purchased from LG Brand shop or any LG recommended retailer across the country.

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We cover Technology and Business trends in Kenya and across Africa. For products reviews, tips, story ideas, guest posts or advertising inquiries, email techtrendske@gmail.com or info@techtrendske.co.ke.

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