Advancements in technology have opened so many channels that demand constant streams of content, updated daily, if not by the second.
It’s not possible to meet the demand for content by merely typing on a computer keyboard, and one Kenyan company is filling the void through its AI-powered tool named Miriam.
The homegrown product was developed by IT services and consulting company Kenoobi AI, in conjunction with digital consultancy firm Growthpad. It’s currently running pilot trials while collecting customer feedback. We tried out Miriam and found “her” quite knowledgeable and capable.
How does it work?
The most important aspect of the tool is the ability to take written and expand them into lengthy articles from it. You can use it to craft emails, blog posts, social media content, company memos and virtually any other content that’s written.
Presently, Miriam integrates seamlessly with WhatsApp, and customers use their phone numbers as their unique identifiers. There are three packages to choose from and its plug-and-play mode makes it very user-friendly.
Once you choose your preferred package, the tool prompts you to “Get Started” and you proceed to type your instructions or brief as if carrying out normal chats with another person. In about 15 seconds, Miriam is able to generate an article with an average length of 250-400 words.
Duncan Mutwiri, Director at Growthpad said, “The product can be used to produce a wide range of content. You can use it for taglines, to generate ideas for your blog and even also write emails. We’ve been piloting it for three weeks now and we are still collecting feedback from consumers. We plan to roll it out fully in the next few weeks.”
Mutwiri expressed confidence in the market uptake and response. “We have about 1000 users so far and we are seeing great interest in the product. Miriam works best if given clear instructions. You should give it a clear brief and it will generate content even in some complex topics.”
In our trial, the first brief to Miriam requested her to write an article about soil degradation and how it affects food production. In about 15 seconds, it managed about 270 words of a well-composed article on the topic.
We followed this by asking Miriam to write about deep fakes in recruitment and she adeptly responded:
The use of AI in content generation has gained momentum over the last couple of years, with a number of products penetrating the market. Jarvis and Copy.AI are among content-generation tools that have found their way into the local market.
Ultimately, the proposition of a local product offers more possibilities for content creators, particularly because of easier access to customer experience support.