Facebook is joining forces with Creative Garage, a social enterprise working with creatives, to launch a new campaign.
Through the #RealpeopleRealstories campaign, the two plan to support Kenyan creatives by providing them with a platform to amplify their work. It’s part of Facebook’s ongoing initiative to help showcase the success of individuals using its ubiquitous platform.
#RealpeopleRealstories will showcase stories of ordinary people using creativity and innovation to inspire their communities, the two said.
Facebook will also educate creatives through webinars on audience engagement best practices, and how to monetize content on the social media site.
“Facebook tools have been beneficial for creative and innovative talent across Africa. Now more than ever, creatives need innovative ways to share content that could provide sustainable income streams,” says Creatives Garage Founder and Managing Director Liz Kilili.
The campaign will run till December 16th 2020.
“One of our key roles is investing and supporting African youth with diverse creative talent. #RealpeopleRealstories aims to encourage people to share their experiences and motivate others to find solutions to everyday challenges,” Facebook’s Communications Manager for Eastern Africa Janet Kemboi said.
“We are delighted to work with Creatives Garage to amplify the untold stories of ordinary people who are inspiring their communities through their work.”