[CES 2021] LG showcases its new InstaView Refrigerators with upgraded features
LG Electronics showcased its new InstaView refrigerators at this month’s first virtual CES. The new refrigerators boast upgraded features and design innovations for improved user convenience.
The refrigerator sports a larger glass panel for its InstaView Door-in-Door system while UVnano™ technology is featured in the built-in water dispenser for enhanced hygiene. InstaView voice recognition on the other hand takes hands-free convenience to a whole new level in the kitchen.
LG InstaView illuminates the refrigerator’s interior with just two quick knocks on the transparent glass while Door-in-Door reduces interior cold air loss by providing a convenient space to keep frequently accessed items handy. With a more immersive tinted glass panel in the 2021 refrigerator, the new design complements the Seamless InstaView Door-in-Door refrigerator’s flat stainless steel design and elegant aesthetic. And because the InstaView window is 23 percent larger than previous models, seeing what’s inside is easier than ever.
LG’s new InstaView refrigerators now incorporate LG’s UVnano technology which harnesses the power of light to effortlessly and effectively maintain a hygienic and germ-free water dispenser tap. First introduced in 2017 on the company’s most premium water dispenser products, UVnano operates once every hour to remove up to 99.99 percent of bacteria on the refrigerator’s dispenser tap.1 For additional peace of mind, users can also activate the UVnano feature with the press of a button.
A CES 2021 Innovation Awards Best of Innovation winner, the LG InstaView refrigerator with voice recognition makes time spent in the kitchen more productive and more convenient. No longer will shoppers have to struggle to open the refrigerator door with arms full of groceries when they can simply say “Open the refrigerator door” by voice. LG’s interactive voice technology also makes it possible to ask the refrigerator for today’s agenda or check the status of the ice and water dispensers.2 And with Amazon Dash Replenishment, homeowners can order consumables such as replacement water filters automatically by linking one’s Amazon account with the LG ThinQ app.
Every new InstaView product in the lineup incorporate LG’s proven freshness-enhancing systems, LINEARCooling™ and DoorCooling+™. LINEARCooling minimizes temperature fluctuations, the main cause of food spoilage. 3 Simultaneously, DoorCooling+ cools the entire refrigerator compartment evenly by distributing powerful airflow from a strategically positioned vent.4
Debuting in InstaView French-Door refrigerators last year, LG Craft Ice™ is now coming to Side-by-Side InstaView refrigerators in 2021. The two-inch, slow melting ice balls generated by the LG Craft Ice system makes drinks look great while keeping them cool longer.
“The popularity of LG appliances during this difficult year came as quite a surprise to us,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We have leveraged the increase in consumer interest and pushed the boundaries of appliance innovation to deliver exciting products in 2021.”
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